Shopify Product Display Apps: EVS ‑ Easy Variation Swatches vs UR: Smart Ranking

Table of Contents

1. Introduction
2. How Does EVS ‑ Easy Variation Swatches Work?
3. How Does UR: Smart Ranking Work?
4. How Much Does EVS ‑ Easy Variation Swatches Cost?
5. How Much Does UR: Smart Ranking Cost?
6. Cost Analysis: EVS ‑ Easy Variation Swatches vs. UR: Smart Ranking
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the competitive landscape of e-commerce, the presentation of products can significantly influence purchasing decisions. According to recent studies, visual merchandising strategies can increase sales by up to 30%. As such, product display apps have become essential tools for enhancing customer experience and boosting conversion rates. These apps allow merchants to present their offerings in engaging ways, from showcasing product variants to highlighting popular items.

In this blog, we will compare two notable Shopify apps: EVS ‑ Easy Variation Swatches and UR: Smart Ranking. Each of these apps offers distinct features that can enhance product visibility and user experience, but they approach the task from different angles. While EVS focuses on displaying product variants, UR highlights rankings within collections. Let's delve deeper into their functionalities, pricing structures, and support to determine which solution might better serve your Shopify store.

How Does EVS ‑ Easy Variation Swatches Work?

EVS ‑ Easy Variation Swatches is designed to transform standard dropdown menus into visually appealing swatches that enhance product variant displays. This approach not only simplifies the shopping experience but also boosts engagement by providing customers with a quick view of their options.

Key Features:

1. Image, Color, and Button Swatches:

   • Utility: Merchants can display variations using images or colors, allowing for a more intuitive selection process. For instance, a clothing retailer can show fabric swatches or color options directly on the product page.
   • Target Audience: This feature is beneficial for startups eager to create a professional look and for established businesses looking to improve their conversion rates by offering a more dynamic shopping experience.

2. Advanced Editor:

   • Utility: Users can customize the swatch display, including color, shape, and custom CSS, enabling unique brand representation.
   • Target Audience: Suitable for small to medium businesses that wish to maintain branding consistency without extensive development resources.

3. Swatch Templates:

   • Utility: Easy-to-use templates simplify the setup process, helping businesses to start quickly.
   • Target Audience: Ideal for businesses of all sizes, especially those new to e-commerce who need a straightforward setup.

4. Display Related Products as Swatches:

   • Utility: This feature enhances cross-selling opportunities by visually linking related products, encouraging customers to explore more options.
   • Target Audience: Particularly useful for larger enterprises that have diverse product lines and seek to maximize customer engagement on their sites.

This functionality can dramatically enhance user experience. For example, a customer shopping for a specific dress can see all available colors and styles at a glance, making their shopping journey more efficient and enjoyable.

How Does UR: Smart Ranking Work?

UR: Smart Ranking offers a different approach to product display by enabling merchants to feature ranking labels on collections effortlessly. This emphasis on product popularity and new arrivals helps draw attention to specific items.

Key Features:

1. Ranking Labels:

   • Utility: The app allows merchants to display ranking labels that spotlight bestsellers or seasonal favorites without any coding expertise.
   • Target Audience: This feature might appeal to startups and smaller businesses looking to promote specific products easily.

2. Customizable Color Options:

   • Utility: Users can choose colors for ranking labels, ensuring they match the store's aesthetics.
   • Target Audience: This feature suits all business sizes but is especially helpful for enterprises that prioritize branding.

3. Flexible Display Options:

   • Utility: Merchants can position ranking labels anywhere in-store, enhancing visual appeal based on their layout preferences.
   • Target Audience: Useful for established businesses that have the layout flexibility to adapt labels throughout their collections.

While UR: Smart Ranking does offer a way to visually represent product popularity, its functionality feels limited compared to the extensive variation display capabilities of EVS.

How Much Does EVS ‑ Easy Variation Swatches Cost?

Cost-effective solutions are vital for e-commerce success, often influencing merchants' choices of app integrations. EVS ‑ Easy Variation Swatches offers three pricing tiers:

1. Basic Plan - $7.50/month:

   • Features: Provides access to image, color, and button swatches along with advanced editing tools.
   • Limitations: Specifically for stores on the Basic Shopify plan.
   • Target Audience: Ideal for startups seeking to upgrade their product presentation without significant investment.

2. Advanced Plan - $14.99/month:

   • Features: Access to all features of the Basic plan, optimized for stores on Shopify and Advanced plans.
   • Limitations: None listed, but service tailored to higher-tier Shopify plans.
   • Target Audience: Growing businesses that require more robust customizations in their product displays.

3. Plus Plan - $19.99/month:

   • Features: Includes all previous features, designed specifically for Shopify Plus merchants.
   • Limitations: Limited to larger businesses due to its pricing.
   • Target Audience: Targeted for large enterprises investing in specialized customer experiences.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does UR: Smart Ranking Cost?

UR: Smart Ranking has a more straightforward pricing structure, reflecting its simpler features:

1. Basic Plan - $5.99/month:
   • Features: Allows a free trial for the first seven days. Afterward, it enables the use of ranking labels, enhancing the display visually.
   • Limitations: Only the basic functions are offered, which may not be enough for many stores.
   • Target Audience: More suitable for new businesses wanting a simple way to highlight popular products.

With such limited options, UR's offerings might not be as robust or versatile as EVS, particularly for businesses seeking comprehensive product display solutions.

Cost Analysis: EVS ‑ Easy Variation Swatches vs. UR: Smart Ranking

When evaluating the two apps' pricing, it's clear that EVS ‑ Easy Variation Swatches delivers a more compelling value proposition across three tiers, particularly when considering the functionalities offered at each level. In contrast, UR: Smart Ranking's single plan offers limited functionalities.

EVS provides scalable options, catering to a diverse range of business sizes, while UR remains confined to basic functionalities at a slightly lower price point. Given the potential for increased conversions through visually appealing product displays, EVS’ price points are justified by the features provided.

User Reviews & Customer Support Insights

Is EVS ‑ Easy Variation Swatches Good?

With an impressive 5-star rating from 64 reviews, EVS ‑ Easy Variation Swatches is celebrated for its user-friendly interface and effective swatch displays. Customers appreciate the intuitive setup and the value it adds to their online stores, reinforcing its reputation among Shopify merchants.

Is UR: Smart Ranking Good?

UR: Smart Ranking, however, has recently launched with no reviews or ratings. This lack of feedback poses questions about user satisfaction. The absence of established testimonials can make potential users cautious, as feedback often drives confidence in any app's effectiveness.

Customer support can also significantly impact ratings. EVS is known for its prompt, friendly support teams, while UR's support structure remains ambiguous due to its lack of user reviews. Robust customer service is crucial for addressing issues and ensuring seamless app usage.

User Preference: EVS ‑ Easy Variation Swatches or UR: Smart Ranking?

EVS’ strong rating and comprehensive feature set provide a clear advantage over UR’s untested waters. The evident customer satisfaction reflects a successful product display tool that responds well to user needs. Factors such as feature richness and proven performance contribute to its standing as a preferred solution for product displays.

Integration and Compatibility Comparison

EVS ‑ Easy Variation Swatches Integrations

Although specific integrations were not detailed, EVS's construction ensures compatibility with Shopify, making it easy for users to integrate into their existing workflows without unnecessary complexity.

UR: Smart Ranking Integrations

UR: Smart Ranking has not publicly detailed its integrations either, which could hinder potential users seeking seamless compatibility with other platforms.

Conclusion

Both EVS ‑ Easy Variation Swatches and UR: Smart Ranking offer valuable solutions for product displays on Shopify. However, EVS stands out due to its user-friendly design, extensive feature set, and positive customer feedback. With a solid 5-star rating and a variety of pricing plans tailored to different business sizes, EVS offers superior flexibility and value for those seeking to enhance their online product presentations.

In contrast, UR: Smart Ranking, with its nascent status and lack of substantial user feedback, may not be the best option for merchants looking for tried-and-true solutions in product visibility. Ultimately, EVS ‑ Easy Variation Swatches emerges as the more effective choice, providing robust functionalities that improve user engagement and conversion rates in today’s competitive e-commerce environment.