Metaobjects made easy: What they are & how to use them on Shopify
Use Case

Metaobjects made easy: What they are & how to use them on Shopify

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Vedran Kolaric


In our previous blog post, we introduced you to Metaobjects – a feature that transforms how you manage data in your Shopify store. Now, let's dive deeper and equip you with the practical know-how to use Metaobjects in Accentuate.

Understanding Metaobjects

Metaobjects essentially expand the power of Metafields by grouping multiple Metafields together in one container, making it easier to manage and display custom data on your storefront. They are perfect for storing and managing standalone data that doesn't fit into pre-existing categories. Think of a Metaobject as an independent entity, similar to products or pages. Each metaobject contains neatly organized information within a template, much like how products have titles, descriptions, media, prices, inventory, and additional data from metafields.


For example: Consider a scenario where your store sells art supplies. Products have a well-defined structure: title, description, images, and so on. However, managing the intricate details of each art supply, like paint types (acrylic, watercolor, etc.), brush care instructions, or specific uses, can be cumbersome. Traditionally, you might use Metafields to attach this information to each product. This approach leads to data duplication  and requires extensive product descriptions that can overwhelm customers.

With Metaobjects, you can create dedicated "Art Supply Details" templates. These templates can house details like paint types with descriptions and mixing properties,  brush care instructions with video tutorials, or even recommended uses for different mediums. Adding a new art supply or updating an existing one's details becomes a streamlined process, eliminating the need for repetitive data entry and lengthy product descriptions.

Metaobjects + Metafields: Efficient Data Management

The beauty of Metaobjects lies in their integration with Metafields. Imagine a product page for a set of watercolor paints. The paints themselves are a product with their own set of details. However, using Metafields, you can effortlessly link the paints to the pre-built "Art Supply Details" Metaobjects. This allows customers to explore specific paint properties and detailed care instructions directly on the product page, without cluttering the description with excessive information.

Implementing Metaobjects: A Glimpse into the Process

Here's a short overview of the implementation process:


Plan your Metaobjects: Identify information categories that don't fit existing structures (e.g., "Art Supply Details").


Define your Metaobject: Specify the details to be stored within the Metaobject (e.g., paint type, description, mixing properties, brush care instructions, video tutorial link, recommended uses).



Populate your Metaobject: Create entries within the Metaobject for each relevant entity (e.g., individual paint types, brush care videos).



Connect Metaobjects to your theme: Integrate the Metaobject data with your store's theme to display it on product pages, blog posts, or other relevant sections.


For more detailed instructions and any assistance for using Metaobjects with Accentuate, our dedicated support team is available 24/7, or you can book a call with our specialist.

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