Personalized product experience: Case study of Olaplex
Case Study

Experiência personalizada do produto: Estudo de caso da Olaplex

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Vedran Kolaric

The Company

Olaplex stands at the forefront of the haircare industry, known for its innovative products that target hair repair at a molecular level. 

The brand has carved a niche for itself by offering unique solutions that cater to various hair types. In the fast-paced e-commerce world, Olaplex not only focuses on product quality but also on how these products are presented and experienced online. 

Their partnership with Accentuate Custom Fields highlights their commitment to providing a personalized shopping experience that mirrors the quality of their products. 

The Challenge

Enhancing Online Customer Experience 

In an era where the digital landscape is continuously evolving, the challenge for Olaplex was to ensure that their online presence and customer engagement strategies keep pace. 

The primary goal was to create a tailored and seamless online experience that adapts to the diverse needs of customers, whether they're browsing on a desktop or smartphone. 

Olaplex aimed to transcend the one-size-fits-all approach and offer a customized browsing experience that would not only attract but retain customers by making their online journey as informative and visually appealing as possible.

The Solution

Olaplex's approach to overcoming this challenge was a strategic partnership with Accentuate Custom Fields, a powerful tool for customizing content on Shopify stores. 

By utilizing Accentuate, Olaplex achieved a significant transformation in how they presented their products online

Device-Specific Customization

Olaplex used Accentuate Custom Fields for the need to create diversified copy and imagery that was with a sharp, cutting-edge appeal towards users accessing their site with various devices. 

This ensured that whether a customer visited their site on a smartphone or a desktop, the content was optimized for readability, engagement, and aesthetics.

Unique Ingredient Icons 

A standout feature was the introduction of intuitive icons within the product ingredient lists. 

These icons provided a quick, visually appealing way to communicate key information about each product. 

Supported by Accentuate, this feature not only enhanced the visual appeal of Olaplex's online listings but also made product details more accessible and understandable to

The Outcome 

The utilization of Accentuate Custom Fields was the strategic point of use, whereby Olaplex offered an even richer and more personalized online experience. And, particularly, the customers were able to benefit from a frictionless journey, created for their device, with additional shots of inspiration and information.

This modification improved the level of engagement, duration of site visiting, and satisfied the clientele even more.

The Future 

Looking ahead, Olaplex aims to further refine and expand its personalized online experience. The brand is exploring additional features within Accentuate Custom Fields to bring even more customized content and interactive elements to their site. 

The goal is to leverage technology to deepen customer engagement, improve conversion rates, and stay ahead in the competitive e-commerce landscape.


The perfect use of Accentuate Custom Fields by Olaplex reinforces the fact that this age of digital personalization has only become more important with time, while talking about e-commerce. 

Take, for example, the brand Olaplex, which applies device-specific images and content, right down to icons of the ingredients, which make the user's scrolling much easier. 

This genuinely opens up new horizons for the way in which a brand can come into contact with its clients online. This specific case study is a perfect example of how technology can serve for the betterment of the consumer shopping experience by being more personalized, engaging, and efficacious.

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