Shopify Product Display Apps: Equate ‑ Product Compare vs Bestsellr

Table of Contents

1. Introduction
2. How Does Equate ‑ Product Compare Work?
3. How Does Bestsellr Work?
4. How Much Does Equate ‑ Product Compare Cost?
5. How Much Does Bestsellr Cost?
6. Cost Analysis: Equate ‑ Product Compare vs. Bestsellr
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the online retail landscape, product display plays a pivotal role in influencing consumer buying behavior. Research shows that consumers are 82% more likely to make a purchase when they can compare similar products side by side. This highlights the significance of product comparison apps for merchants, as they not only enhance user experience but also drive sales by empowering customers with information. In the vast array of product display solutions available in Shopify, two noteworthy contenders are Equate ‑ Product Compare and Bestsellr. Both applications facilitate smoother shopping experiences, but they differ in their functionalities and benefits to store owners.

Equate ‑ Product Compare focuses on enabling customers to contrast similar products effectively, guiding them toward informed purchasing decisions. On the other hand, Bestsellr offers analytics on best-selling items to streamline promotional efforts. As we delve deeper into each app, we will explore their capabilities, ease of integration with e-commerce platforms, and overall impact on the shopping experience.

How Does Equate ‑ Product Compare Work?

Equate ‑ Product Compare is designed to simplify the decision-making process for customers by allowing them to compare multiple products in a clear and concise manner. Its straightforward setup includes a no-code installation method, making it accessible for store owners with varying levels of technical expertise.

Main Features:

1. Fully Customizable Comparison Display: Merchants can easily modify how comparison tables appear on their websites. This feature is vital for businesses of all sizes, from startups seeking to establish an identity to large enterprises aiming for brand consistency. Customization helps to enhance user experience by providing a seamless transition between different products.

2. Compare Similar Products: Allowing customers to visualize key differences between similar items is a great tool. For instance, if a customer is torn between two different vacuum cleaners, the app will spotlight features like price, weight, and user ratings, facilitating a swift decision-making process.

3. Metafield Support: Equate ‑ Product Compare accommodates custom fields, making it adaptable for stores with unique product attributes. This feature ensures that all necessary information is displayed clearly, which is particularly beneficial for businesses with varied product lines or niche markets.

4. Hide Similarities / Highlight Differences: By focusing on distinct product features, merchants can showcase what sets their items apart. This function can particularly elevate brands that offer unique innovations or special designs.

5. Integration with Collection Pages: The app can be configured to allow comparisons directly from collection pages, meaning customers don’t have to navigate away from their current shopping journey, thus enhancing overall engagement.

Through these features, Equate ‑ Product Compare position businesses to effectively manage customer overload and indecision, leading to higher conversion rates. For instance, if a fashion retailer uses the app to showcase dress comparisons, it could demonstrate differences in fabric type, cut, and style, streamlining the customer's shopping experience.

How Does Bestsellr Work?

Bestsellr takes a different approach by prioritizing data analysis and promotional activities related to top-selling products. Its dashboard provides merchants with a quick overview, enabling store owners to elevate their marketing strategies based on performance metrics.

Main Features:

1. Overview of Best-Selling Products: Retailers can quickly identify their top products, allowing them to focus marketing efforts where it matters most. This can significantly benefit businesses of all sizes, enabling startups to allocate budgets effectively and established retailers to optimize ad spending.

2. Sales Visualization Graphs: The app generates graphical data on product performance, which assists owners in understanding trends over time. While this may appeal to larger enterprises looking for intricate analysis, startups may find it less impactful without a well-established sales history.

3. Promotional Tools: Bestsellr allows for the creation of promotional images, tags, and discounts with just a click. This feature is particularly beneficial for businesses gearing up for sales events or seasonal discounts, enabling rapid execution of marketing campaigns.

4. Unlimited Discount Codes: Offering multiple discount options is a significant attraction for brands wishing to increase customer loyalty and sales. However, the simplicity of this feature may not be enough for larger businesses requiring more sophisticated discounting mechanisms.

Although Bestsellr presents compelling promotional features, its limited scope compared to Equate ‑ Product Compare restricts its effectiveness solely to data analysis and marketing tools.

How Much Does Equate ‑ Product Compare Cost?

When it comes to cost-effective solutions in product display, Equate ‑ Product Compare provides transparent pricing with options geared to meet diverse business needs.

1. Free to Install (Development Store): This plan is perfect for businesses in the developmental phase, allowing them to access all features without any initial investment. It provides a risk-free opportunity for new merchants to explore the app while setting up their stores.

2. Standard Plan ($8.99/month): This tier unlocks further customization capabilities, including the ability to compare with similar products and support metafields. Suitable for small to medium enterprises, it offers valuable options while remaining economically priced for ongoing use. There are no hidden costs or limitations, offering peace of mind for budget-conscious businesses.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Bestsellr Cost?

Currently, Bestsellr does not provide clear pricing information, which can be a significant drawback for businesses seeking transparency in their investments. As more brands strive for budget-conscious decisions, the lack of defined costs may deter potential users.

Considering the pricing uncertainty and reliance solely on data analytics, Bestsellr lacks a competitive edge in delivering a comprehensive product display experience that meets various business needs.

Cost Analysis: Equate ‑ Product Compare vs. Bestsellr

Analyzing the value propositions of both apps, Equate ‑ Product Compare clearly establishes itself as a better cost-efficient choice. While Bestsellr offers certain functionalities, the absence of clear pricing alongside the more limited scope makes it less appealing.

Equate's combination of a free tier with extensive features at an affordable monthly rate enables businesses at any stage to leverage product comparisons effectively. Additionally, flexible pricing facilitates customization, allowing businesses to adjust according to their needs, unlike Bestsellr, which lacks similar options.

User Reviews & Customer Support Insights

Is Equate ‑ Product Compare good?

Equate ‑ Product Compare has garnered positive feedback from its users, with an impressive rating of 5 stars based on 64 reviews. Users frequently praise the app for its intuitive design and seamless integration capabilities, which enhance the shopping experience. Given its extensive feature set, businesses note that it significantly helps in overcoming customer indecision, ultimately leading to greater satisfaction and conversion rates.

Is Bestsellr good?

Bestsellr currently holds a 0-star rating due to a lack of reviews. This absence of feedback raises questions regarding user satisfaction and overall effectiveness. Users might appreciate its capability to quickly identify best-sellers, but without user testimonials, it is difficult to gauge the true value it provides. Factors such as ease of use and the effectiveness of its display features remain hypothetical under the existing feedback conditions.

Customer Support Feedback: While strong customer support is crucial for any application, Bestsellr does claim to provide 24/7 support. Nevertheless, the absence of a user review base casts doubt on the reliability and effectiveness of that support.

User Preference: Equate ‑ Product Compare or Bestsellr?

Based on user ratings, Equate ‑ Product Compare is the apparent favorite, reflecting its successful integration, diverse range of functionalities, and overall positive user satisfaction. These factors illustrate why it emerges as the clear winner over Bestsellr, which suffers from a lack of established user feedback and detailed insights into its performance.

Integration and Compatibility Comparison

Equate ‑ Product Compare Integrations

Equate ‑ Product Compare boasts compatibility with various platforms, including Algolia Search and Boostcommerce Filter. Such integrations aid in enhancing user experience by ensuring a smooth navigation process and accurate search functionalities. Furthermore, these integrations simplify the setup procedures and ensure seamless data flow across applications.

Bestsellr Integrations

Currently, Bestsellr lacks notable integrations, which could limit its functionality and appeal compared to competitors like Equate. This gap may result in missed opportunities to optimize product visibility and streamline marketing efforts.

Conclusion

Both Equate ‑ Product Compare and Bestsellr offer robust solutions in their own regard. However, Equate ‑ Product Compare stands out with its user-friendly design, comprehensive feature set, and flexible pricing offerings. Rated at 5 stars and launched in 2014, it is well-regarded for enhancing product display experiences and empowering customers to make informed choices.

While Bestsellr may have its merits in data analysis, the absence of clear pricing and user feedback indicates it may not deliver sufficient value compared to Equate. With its proven effectiveness, cost efficiency, and strong support structure, Equate ‑ Product Compare is a superior choice for merchants seeking to optimize their online stores.