Shopify Product Display Apps: JustViewed ‑ Recently Products vs Vario ‑ Variation Swatches

Table of Contents

1. Introduction
2. How Does JustViewed ‑ Recently Products Work?
3. How Does Vario ‑ Variation Swatches Work?
4. How Much Does JustViewed ‑ Recently Products Cost?
5. How Much Does Vario ‑ Variation Swatches Cost?
6. Cost Analysis: JustViewed ‑ Recently Products vs. Vario ‑ Variation Swatches
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the competitive landscape of e-commerce, product presentation can make or break a sale. Research indicates that as much as 70% of online consumers express a desire for a more personalized shopping experience. This highlights the significance of product display applications, which serve to enhance user experiences and propel sales outcomes by allowing customers to interact more effectively with products.

In this blog post, we will explore two notable Shopify apps focused on product display: JustViewed ‑ Recently Products and Vario ‑ Variation Swatches. While both apps provide unique functionalities to enhance product offerings, they differ significantly in their core capabilities and overall impact on customer engagement. This review will dive into how each app operates, their pricing structures, user feedback, and compatibility with other Shopify tools, ultimately revealing why JustViewed may be the more advantageous choice for your business.

How Does JustViewed ‑ Recently Products Work?

JustViewed ‑ Recently Products was designed to enhance the user experience by showcasing items customers have already looked at. This reminder can significantly encourage users to continue their shopping journey, thereby increasing sales potential. Here’s a closer look at how this app functions:

Setup: After installation, merchants can easily integrate JustViewed into their Shopify store. The process is straightforward, requiring minimal time and technical skill.

Features:

• Fully Customizable Slider: This allows businesses to tailor the display settings of the recently viewed products to align with their brand aesthetics.
• Mobile Responsive: Today’s shopping often happens on mobile devices. This feature ensures that the recently viewed products display beautifully regardless of the screen size.
• Clear All Recently Viewed Items: This lets customers reset their viewing history, providing a refreshed shopping experience whenever needed.
• Show Anywhere on Your Theme: Flexibility is key. Merchants can position the recently viewed products slider in a location that optimizes visibility.
• 24/7 Email Support: For quick troubleshooting and guidance, dedicated support is always available.

These features not only enhance customer engagement through a personalized shopping experience but are also remarkably beneficial for various business sizes. Startups and small to medium-sized businesses will benefit from the low starting monthly price and essential features for effective product showcasing. Large enterprises can take advantage of customizable options that help maintain a consistent brand appearance across various product displays.

Let’s consider a hypothetical scenario: A user browses a clothing store, clicks on multiple jackets, but ultimately leaves without purchasing. With JustViewed, when they later return, they see the jackets they previously viewed right on their homepage, rekindling their interest and increasing the likelihood of completing their purchase.

How Does Vario ‑ Variation Swatches Work?

Conversely, Vario ‑ Variation Swatches focuses on providing customers with a visually appealing means to select product variants. This approach enhances the user journey by allowing customers to view all available options seamlessly. Here’s an overview of its functionality:

Setup: Vario offers an intuitive installation process that can be implemented without extensive technical knowledge, making it accessible for all merchants.

Features:

• Clickable Swatches: Customers can interact with color and image swatches, promoting easy selection between variants.
• Design Control: Merchants can customize the appearance of buttons and swatches, allowing for brand alignment.
• Hover Effects: Swatches can provide additional visual feedback, such as variant titles and images on hover, helping customers make informed choices.

The array of features makes Vario an appealing option for businesses seeking to provide their customers with customization options. For startups, Vario’s introductory pricing is a reasonable investment to elevate product display. Established businesses can leverage its extensive design capabilities to ensure a user-friendly shopping experience, especially important in larger inventories.

For instance, in a hypothetical situation where a shopper is choosing between several shades of a t-shirt, the ability to see those colors as swatches encourages decision-making, making it less likely that they will abandon their cart.

How Much Does JustViewed ‑ Recently Products Cost?

Cost-effective solutions are critical for any business, particularly in e-commerce. JustViewed offers several pricing tiers to cater to different needs:

1. Free Plan:

   • Price: Free
   • Features: Basic functionalities for testing.
   • Limitations: Limited to test stores and trial phases.
   • Target Audience: Ideal for startups or testing environments.

2. Basic Plan:

   • Price: $3.99/month
   • Features: Fully customizable slider, mobile responsiveness, option to clear recently viewed items, support for theme integration, and 24/7 email support.
   • Limitations: Lacks the advanced features of the higher tiers.
   • Target Audience: Suitable for small to medium businesses looking to enhance product visibility.

3. Advanced Plan:

   • Price: $5.99/month
   • Features: All features of the Basic Plan with added multiple language translation support.
   • Limitations: More focused on brands with diverse customer bases needing language options.
   • Target Audience: Best for larger enterprises or businesses wanting to appeal to a multi-lingual audience.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does Vario ‑ Variation Swatches Cost?

Similarly, when evaluating Vario's pricing, understanding its value proposition is vital:

1. Dev Verse Plan:

   • Price: Free
   • Features: Access to fundamental functionalities until a Shopify paid plan is activated.
   • Limitations: Limited capabilities for extensive variant customization.
   • Target Audience: Best suited for startups wanting to test the waters.

2. Universe Plan:

   • Price: $9/month
   • Features: Standard color and custom image swatches, support on product and collection pages, and compatibility with all themes.
   • Limitations: Lacks some advanced features found in higher tiers.
   • Target Audience: Suitable for small and medium businesses looking to enhance product visuals.

3. Metaverse Plan:

   • Price: $19/month
   • Features: All Universe Plan features with additional capabilities.
   • Limitations: May be pricey for very small operations.
   • Target Audience: Ideally suited for larger businesses with extensive product lines.

Cost Analysis: JustViewed ‑ Recently Products vs. Vario ‑ Variation Swatches

When comparing these apps, it’s clear that JustViewed’s pricing structure offers superior flexibility and features at lower price points, particularly in the Basic and Advanced plans. The free plan available with Vario may attract some startups, but the true benefit lies in JustViewed’s combination of affordability and robust functionality catering to varied business scales. This makes JustViewed not only cost-effective but also a solid investment in enhancing product display and driving sales.

User Reviews & Customer Support Insights

Is JustViewed ‑ Recently Products Good?

JustViewed boasts an impressive rating of 5 stars from 64 reviews, marking it as a highly effective tool for Shopify merchants. Users frequently cite ease of use and the tangible increase in sales resulting from the recently viewed functionality as major advantages. Its comprehensive support options further bolster user satisfaction, ensuring businesses can efficiently address any concerns they might have.

Is Vario ‑ Variation Swatches Good?

Vario has garnered a 4.9 rating from 56 reviews. Users generally appreciate its capacity to make product variants visually appealing and easily accessible. However, some areas for improvement might include the overhead in pricing relative to the features offered, potentially leading to user hesitation.

Customer Support Feedback:

Good customer support is essential for users and can significantly enhance their experience with the app. Vario's inclusion of 24/7 live chat for immediate assistance is a notable positive that users value.

User Preference: JustViewed ‑ Recently Products or Vario ‑ Variation Swatches?

Based on average ratings, JustViewed appears to be the favored solution among users, garnering a perfect 5-star rating compared to Vario's 4.9 stars. This preference could be attributed to JustViewed’s comprehensive features and their direct impact on driving conversions through personalized product-centric strategies.

Integration and Compatibility Comparison

JustViewed Integrations

While JustViewed does not explicitly mention integrations, its compatibility with various themes allows seamless usage across Shopify stores, ensuring users can efficiently implement it without additional technical complications.

Vario ‑ Variation Swatches Integrations

Vario integrates with various tools such as PageFly, Transcy, and Weglot, enabling merchants to enhance their store's capabilities further. These integrations facilitate a smooth user experience when managing and displaying product variations, offering businesses numerous avenues for optimizing their product showcase.

Conclusion

In conclusion, while both JustViewed ‑ Recently Products and Vario ‑ Variation Swatches provide robust solutions for enhancing product display, JustViewed stands out for its user-friendly design, extensive feature set, and cost-effectiveness. With its high 5-star rating and proven capabilities in boosting customer engagement, it proves to be a more suitable choice for businesses of varied scales. Conversely, while Vario offers notable features, particularly for those focused on visual product variants, its higher pricing structure may deter some businesses from fully capitalizing on its advantages. Thus, for anyone looking to effectively showcase products, JustViewed ‑ Recently Products emerges as a clear winner.