Shopify Product Display Apps: EVS ‑ Easy Variation Swatches vs Social Shopper Pro ‑ Instagram

Table of Contents

1. Introduction
2. How Does EVS ‑ Easy Variation Swatches Work?
3. How Does Social Shopper Pro ‑ Instagram Work?
4. How Much Does EVS ‑ Easy Variation Swatches Cost?
5. How Much Does Social Shopper Pro ‑ Instagram Cost?
6. Cost Analysis: EVS ‑ Easy Variation Swatches vs. Social Shopper Pro ‑ Instagram
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that optimizing your product display can increase conversion rates by up to 50%? In the competitive landscape of e-commerce, product presentation plays a vital role in attracting customers and driving sales. This is where product display apps come into play, enhancing user experiences and helping businesses showcase their offerings in a visually appealing manner.

Today, we’re diving into a comparison of two popular Shopify apps: EVS ‑ Easy Variation Swatches and Social Shopper Pro ‑ Instagram. While both enhance product displays, they approach it in different ways. EVS focuses on customizable options, enabling merchants to present variations of their products attractively, whereas Social Shopper Pro integrates Instagram feeds directly into stores, leveraging social proof. Here’s how these apps enhance the shopping experience and which stands out as the more effective solution.

How Does EVS ‑ Easy Variation Swatches Work?

EVS ‑ Easy Variation Swatches allows Shopify merchants to replace standard dropdown menus with visually engaging swatches—color, image, or button styles—helping customers see the variations of products at a glance. The app is user-friendly, making setup straightforward and efficient.

Key Features of EVS ‑ Easy Variation Swatches

1. Display Variant Images as Swatches: Users can showcase different images for each product variant, making it easier for customers to pick what they desire visually.
2. Color Swatches: Offering color selections as swatches provides an immediate visual understanding of the options available.
3. Advanced Editor: This feature allows merchants to customize swatch templates according to their brand, enhancing their store's unique look.
4. Swatches on Collection Pages: This capability allows merchants to display swatches not just on product pages but also on collection pages, thereby improving overall visibility.
5. Related Products as Swatches: This feature helps in cross-selling by showing related products as swatches, guiding customers to make additional purchases.

Benefits and Utility for Businesses

These features are beneficial for businesses of all sizes. For startups, the visual representation of product options can lead to higher engagement, as first impressions matter. Small to medium-sized businesses benefit from the customization options, aligning the app with their branding needs. Large enterprises gain from the ability to display a vast array of products seamlessly.

Hypothetical Scenario: Imagine a clothing store that uses EVS to display available colors and styles for a dress. When a customer visits the product page, they can see the swatches, instantly understand what’s available, and make a choice quickly, reducing drop-offs.

How Does Social Shopper Pro ‑ Instagram Work?

Social Shopper Pro ‑ Instagram is designed to connect Shopify stores with Instagram, allowing merchants to showcase their Instagram posts directly on their product pages. This app leverages the social influence of Instagram by displaying engaging content, which can drive conversions through visual storytelling.

Key Features of Social Shopper Pro ‑ Instagram

1. Sync Instagram Account: Merchants can easily sync their Instagram accounts, pulling in posts to their Shopify store.
2. Import Posts: This feature allows users to import their Instagram posts, displaying them as feeds on their product pages.
3. Tag Products on Posts: This is crucial for linking products directly with Instagram photos, enhancing conversion opportunities by making the shopping experience interactive.
4. Create Feeds: Merchants can customize and display feeds directly through the app, engaging visitors with fresh content.

Benefits and Utility for Businesses

These features offer clear advantages for capturing social proof, particularly for startups and small businesses aiming to establish their brand presence. Large enterprises can utilize these features to maintain brand loyalty and engagement across multiple channels while tapping into the enormous reach of Instagram.

Hypothetical Scenario: Consider a boutique that features its latest collection on Instagram. When potential customers click through the store, they see dynamic feeds showcasing the products in real-world settings, encouraging them to purchase instantly.

How Much Does EVS ‑ Easy Variation Swatches Cost?

Cost is a fundamental aspect of any business decision, especially for those operating within tight budgets. EVS offers multiple pricing tiers that cater to businesses at different growth stages:

1. Basic Plan ($7.50/month)

   • Features: Access to image, color, and button swatches, advanced editor, and swatch templates.
   • Limitations: Designed for stores on the Basic Plan only.
   • Target Audience: Best suited for startups or small businesses starting with product variations.
   • Additional Costs: None.

2. Advanced Plan ($14.99/month)

   • Features: All features in the Basic Plan plus additional functionalities for Shopify and Advanced Shopify Plan users.
   • Limitations: Restricted to stores on specified Shopify plans.
   • Target Audience: Ideal for growing businesses that require more flexibility and advanced options.
   • Additional Costs: None.

3. Plus Plan ($19.99/month)

   • Features: Includes all packages for stores on Shopify Plus.
   • Limitations: Intended for high-level Shopify stores without additional options.
   • Target Audience: Larger enterprises with extensive inventory that require tailored product display solutions.
   • Additional Costs: None.

It is important to note that you can always reach out to our team, and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Social Shopper Pro ‑ Instagram Cost?

Analyzing the cost structure of Social Shopper Pro is essential to determine its feasibility.

1. Basic Plan (Free)

   • Features: Sync Instagram accounts, import posts, and create feeds.
   • Limitations: Lacks tagging products and other engagement features.
   • Target Audience: Suitable for startups testing the waters of Instagram shopping.
   • Additional Costs: None.

2. Business Plan ($1.99/month)

   • Features: All basic features plus the ability to tag products directly on posts.
   • Limitations: Basic functionality may still deter certain users looking for extensive features.
   • Target Audience: Best for small businesses starting to gain traction on social media.
   • Additional Costs: None.

Cost Analysis: EVS ‑ Easy Variation Swatches vs. Social Shopper Pro ‑ Instagram

When we compare the pricing of both apps, EVS clearly offers substantial value for various operational scales. Its feature sets, especially the advanced customizations and extensive support options, create a strong value proposition. In contrast, while Social Shopper Pro has lower-cost entry points, its capabilities are relatively limited.

With EVS, even the basic plan offers powerful features that provide functionalities crucial for effective product displays. Moreover, transitions between plans are seamless, ensuring businesses can scale without switching platforms.

User Reviews & Customer Support Insights

Is EVS ‑ Easy Variation Swatches good?

With a remarkable 5-star rating from 64 reviews, users praise EVS for its ease of use and effective swatch implementations. Launched in June 2023, it received accolades for user-friendly design and prompt customer support.

Is Social Shopper Pro ‑ Instagram good?

Despite its limited reviews, Social Shopper Pro also boasts a 5-star rating. Users likely appreciate its straightforward features but may find the app lacking in advanced functionalities that facilitate a richer shopping experience.

User Preference: EVS ‑ Easy Variation Swatches or Social Shopper Pro ‑ Instagram?

Given the ratings, EVS appears to be the preferred app for users looking for a comprehensive solution. The combination of extensive features, customization options, and a focus on enhancing product presentations gives it a significant edge over Social Shopper Pro.

Integration and Compatibility Comparison

EVS Integrations

EVS operates seamlessly within Shopify, without the complications that often come with third-party integrations. This distinctive simplicity allows merchants to focus on product displays without worrying about additional compatibility issues.

Social Shopper Pro ‑ Instagram Integrations

Social Shopper Pro primarily integrates with Instagram, making it easy for businesses to synchronize their social media presence with their e-commerce strategy. However, this singular focus may limit its utility when compared to EVS's broader compatibility with multiple Shopify functionalities.

Conclusion

While both EVS ‑ Easy Variation Swatches and Social Shopper Pro ‑ Instagram provide valuable tools for enhancing product displays, EVS stands out due to its user-friendly design, comprehensive feature set, and flexible pricing based on order volume. With a perfect rating and impressive reviews, EVS is well-regarded for facilitating engaging shopping experiences that drive conversion.

If your business aims to improve product visibility and enhance user engagement, opting for EVS might just be the superior choice to elevate your Shopify store's performance.