Shopify Product Display Apps: Equate ‑ Product Compare vs B2B Essential Locks

Table of Contents

1. Introduction
2. How Does Equate ‑ Product Compare Work?
3. How Does B2B Essential Locks Work?
4. How Much Does Equate ‑ Product Compare Cost?
5. How Much Does B2B Essential Locks Cost?
6. Cost Analysis: Equate ‑ Product Compare vs. B2B Essential Locks
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the realm of online shopping, data suggests that nearly 70% of consumers research products online before making a purchase. This shows the vital role that product display plays in the customer journey. With the right tools, merchants can enhance the shopping experience, leading to increased conversions and customer satisfaction. Product display apps facilitate the comparison of items, empowering customers to make informed decisions.

Two notable contenders in this space are Equate ‑ Product Compare and B2B Essential Locks. While both applications aim to improve user experience and product presentation, they vary significantly in functionality and performance. This blog post delves into their unique offerings, integration ease, and overall impact on enhancing customers' shopping experiences.

How Does Equate ‑ Product Compare Work?

Equate ‑ Product Compare offers a straightforward yet impactful solution for Shopify store owners looking to improve product display. This app enables users to set up a product comparison table that showcases similar items side by side.

Key Features

1. No Code Required: This feature allows users to implement the app without any coding knowledge, making it accessible for store owners of all backgrounds. Whether you run a small startup or a large enterprise, you can easily integrate Equate into your store's design.

2. Fully Customizable Display: Users can tailor the appearance of their comparison tables, with options to highlight differences or hide similarities. This customization caters to businesses seeking to differentiate their products effectively.

3. Support for Metafields: The support for metafields enables users to display additional product information, such as specifications in a comparative format, a game changer for businesses with complex product lines.

4. Advanced Settings and Numeric Analytics: This allows for deeper insights into customer preferences by tracking which comparisons lead to higher engagement or conversion rates.

5. Drag-and-Drop Reordering: With the flexibility to drag and drop items in the comparison table, store owners can emphasize specific products based on seasonal trends or sales.

Utility for Businesses

For startups, Equate ‑ Product Compare offers a free plan to test its usability, allowing new merchants to explore product comparison without financial risk. Small to medium businesses will find value in the standard plan, priced at $8.99 per month, which grants access to all features necessary for effective product comparisons. Larger enterprises benefit from the app's scalability and comprehensive feature set that can be customized to meet diverse needs.

Benefits and Hypothetical Scenarios

The benefits of Equate ‑ Product Compare are significant. For instance, consider a tech accessories store comparing various headphones. With features designed to showcase different models side by side, visitors can quickly assess the specifications, leading to informed purchasing decisions. This not only boosts customer satisfaction but also enhances conversion rates.

How Does B2B Essential Locks Work?

B2B Essential Locks serves a different purpose, focusing primarily on managing visibility for non-logged visitors. While this can be vital for businesses operating on a B2B model, it lacks the versatility and extensive options provided by Equate ‑ Product Compare.

Key Features

1. Price Hiding: This feature allows store owners to hide prices and "Add to Cart" buttons, creating a controlled environment that only reveals this information to logged-in users or specific customer groups.

2. Page Restriction: Store owners can restrict access to specific pages or products to manage who sees what, tailoring visibility based on customer tags.

3. Custom Alerts and Messaging: The ability to customize notices for non-logged visitors enhances the user experience by clearly communicating why prices or options are hidden.

Utility for Businesses

B2B Essential Locks primarily benefits businesses focused on customer segmentation. For larger enterprises with established customer bases, the app enables them to customize visibility for different user groups. However, the lack of advanced display options limits its usability for standard retail operations.

How Much Does Equate ‑ Product Compare Cost?

When considering a product display tool, pricing is an essential factor. Cost-effective solutions can culminate in higher ROI for businesses. Equate ‑ Product Compare offers the following pricing tiers:

Pricing Tiers Overview

1. Free Plan

   • Price: Free
   • Features: All features included.
   • Target Audience: Ideal for development stores or startups testing the app.
   • Limitations: Limited to development stores only.

2. Standard Plan

   • Price: $8.99/month
   • Features: Fully customizable options, comparison with similar products, metafield support, hide similarities, and highlight differences.
   • Target Audience: Small to medium businesses looking for comprehensive display options.
   • Limitations: The plan does not support advanced enterprise functionalities.
   • Additional Costs: No hidden fees.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does B2B Essential Locks Cost?

B2B Essential Locks also offers a straightforward pricing structure but lacks the comprehensive features found in Equate ‑ Product Compare:

Pricing Tiers Overview

1. Development Plan

   • Price: Free during the development phase.
   • Features: All features included without cost for development stores.
   • Target Audience: Best for stores in the development stage or small test initiatives.
   • Limitations: Lacks broader features suitable for established businesses.

2. Standard Plan

   • Price: $6.99/month
   • Features: Allows hiding of prices and visibility control for specific users.
   • Target Audience: Primarily beneficial for B2B enterprises that require customer segmentation.
   • Limitations: It doesn't provide product comparison capabilities.
   • Additional Costs: No significant extra fees.

Equate’s pricing tiers offer flexibility and a wider range of applicable features, making it a more attractive solution for a broader audience.

Cost Analysis: Equate ‑ Product Compare vs. B2B Essential Locks

When comparing the pricing of both apps, it's crucial to analyze the value each brings to the table. While B2B Essential Locks provides essential visibility controls at a lower price, Equate ‑ Product Compare offers a richer feature set at a slightly higher cost. The comprehensive capabilities of Equate justify its $8.99 monthly fee, especially given its potential to significantly enhance a store's sales through better product engagement.

User Reviews & Customer Support Insights

Is Equate ‑ Product Compare Good?

Equate ‑ Product Compare boasts an impressive rating, with an average of 5 stars from 64 reviews. Users consistently commend its ease of setup, customization options, and overall effectiveness in enhancing product display. Such high satisfaction levels indicate that Equate successfully meets user needs in a competitive landscape.

Is B2B Essential Locks Good?

In contrast, B2B Essential Locks holds a rating of 3 stars from just two reviews. Users might appreciate its straightforward functionality for hiding prices; however, its limited feature set could lead to a perception of inadequacy for more complex needs. Poor reviews often stem from a lack of functionalities that enhance the user experience.

Customer Support Feedback: Good customer support is paramount in influencing user satisfaction. While Equate ‑ Product Compare has not been criticized in its reviews, B2B Essential Locks may need to bolster its support to improve user ratings.

User Preference: Equate ‑ Product Compare or B2B Essential Locks?

Comparing average ratings, Equate ‑ Product Compare is clearly more favored among users. This preference is likely due to its extensive features, ease of use, and overall efficacy in enhancing product visibility and comparison. B2B Essential Locks, while useful in its niche, does not offer the same breadth of functionality to rival Equate’s superior solutions.

Integration and Compatibility Comparison

Equate ‑ Product Compare Integrations

Equate integrates seamlessly with several valuable platforms like Algolia Search, Boostcommerce Filter, and language translation apps, enhancing its usability and enabling store owners to fine-tune their product displays. Users can expect a smooth setup with these integrations.

B2B Essential Locks Integrations

Currently, B2B Essential Locks does not highlight any notable integrations. This absence limits its compatibility with existing store setups, making it less advantageous for merchants looking for comprehensive solutions.

Conclusion

In summary, while both Equate ‑ Product Compare and B2B Essential Locks provide viable solutions, Equate stands out with its comprehensive features, user-friendly design, and strong customer support, making it a better choice for most businesses. Its ability to enhance product comparison directly correlates with higher customer engagement and, consequently, improved sales.

With a stellar 5-star rating and a proven track record since its launch in 2014, Equate ‑ Product Compare presents itself as a dependable solution for enhancing product display. In contrast, while B2B Essential Locks has its merits, it lacks the depth and breadth of tools that make product presentation truly effective.

For merchants looking to optimize their Shopify stores, Equate ‑ Product Compare is unequivocally the superior solution.