Shopify Product Display Apps: Equate ‑ Product Compare vs Selling Fast

Table of Contents

1. Introduction
2. How Does Equate ‑ Product Compare Work?
3. How Does Selling Fast Work?
4. How Much Does Equate ‑ Product Compare Cost?
5. How Much Does Selling Fast Cost?
6. Cost Analysis: Equate ‑ Product Compare vs. Selling Fast
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the competitive landscape of online retail, effective product displays significantly influence customer purchasing decisions. Research shows that clear product comparisons can increase conversion rates by helping customers make informed choices. This is where product display apps come into play, enhancing user experience and boosting sales through better product visibility.

Among the myriad of options available, two noteworthy applications are Equate ‑ Product Compare and Selling Fast. Each offers unique capabilities in product display, ease of integration, and overall user experience. Equate provides comprehensive product comparison features, aimed at simplifying choices for customers, while Selling Fast focuses on social proof to enhance consumer trust. Let’s delve deeper into how these apps operate and which might serve your business better.

How Does Equate ‑ Product Compare Work?

Equate ‑ Product Compare allows merchants to enhance their online stores by enabling customers to compare similar products seamlessly. By presenting this critical information clearly, the app guides shoppers towards making better purchasing decisions, encouraging them to select the right item without confusion.

Key Features of Equate ‑ Product Compare:

1. Fully Customizable Interface:

   • This feature empowers businesses to tailor the comparison display to align with their branding and the aesthetic of their online store. For startups looking to create a cohesive brand presence or large enterprises needing to maintain brand integrity across diverse product lines, this flexibility is invaluable.

2. Compare Similar Products:

   • Customers can select multiple items to compare side by side. This allows them to evaluate features and prices directly, potentially increasing their likelihood to purchase. Businesses of all sizes benefit—small to medium enterprises can utilize this to highlight competitive advantages over larger competitors.

3. Metafield Support:

   • The support for custom metafields allows for displaying unique product attributes that may not be standard. For larger businesses with diverse product offerings, this can be essential in showcasing specific details that set a product apart.

4. Drag & Drop Feature for Custom Displays:

   • The intuitive drag-and-drop functionality simplifies rearranging the comparison display. Retailers can easily curate which products appear in which order, enhancing the user experience and allowing for more strategic marketing efforts.

5. Variant & Product Comparison:

   • This allows different variants of the same product to be compared directly, giving customers a clearer view of what they are choosing from. Small businesses with multiple product variations can greatly benefit from this, as it simplifies decision-making for customers.

6. Hide Similarities / Highlight Differences:

   • An essential feature for helping customers differentiate among similar products. Highlighting unique selling propositions is critical in competitive markets, especially for startups seeking to carve out their niche.

Each of these features plays a crucial role in shaping customer engagement and satisfaction. For instance, a hypothetical online electronics retailer may utilize the comparison tool to display various laptops, showing side-by-side specifications and pricing, thus simplifying the decision-making process for potential buyers.

How Does Selling Fast Work?

Selling Fast is designed to cultivate social proof to encourage customers to trust a business. By displaying the quantity of products sold, it aims to instill confidence in new buyers, pushing them toward making a purchase. This is a straightforward yet effective approach, especially for online stores looking to enhance perceived popularity.

Key Features of Selling Fast:

1. Social Proof Display:

   • This feature aims to build trust by showing the number of items sold beneath product titles. It’s a compelling tactic for new businesses eager to establish credibility, although more extensive businesses can also leverage it to demonstrate the popularity of certain products.

2. Customization Options:

   • Selling Fast offers various customization options to fit branding needs. While beneficial, it lacks the depth of customization available in Equate, which may limit more detailed branding efforts.

3. User-Friendly Setup:

   • No coding is required, making the onboarding process simple. This is particularly useful for startups that may not have extensive technical skills.

4. Limited Scalability:

   • The app is notable for supporting stores with up to 50 products. For small stores, this is helpful, but it can become restrictive as the business grows, making it less suitable for larger enterprises.

In an example scenario, a new fashion boutique using Selling Fast may display its most popular items with sales figures, enticing consumers by showcasing demand. However, compared to the deeper functionalities offered by Equate, its capabilities feel somewhat limited.

How Much Does Equate ‑ Product Compare Cost?

Understanding the financial aspect of product display apps is crucial for e-commerce success. Cost-effective solutions can greatly influence a business's profitability and market competitiveness. Equate ‑ Product Compare has two pricing tiers:

1. Free to Install (Development Store):

   • Price: Free
   • Features: All features are included at no cost for development stores, allowing businesses to test the app without financial commitment.
   • Limitations: This option is only available for development purposes, and real stores will need to transition to a paid plan.
   • Target Audience: Ideal for startups wanting to set up their store effectively before launching.
   • Additional Costs: None at this tier.

2. Standard Plan:

   • Price: $8.99 / month
   • Features: Fully customizable interface, product comparison, metafield support, drag-and-drop functionality, highlight differences, and analytics.
   • Limitations: None specified within the features list; the app seems to cover comprehensive needs well.
   • Target Audience: Suited for small to medium businesses looking to enhance customer engagement and facilitate better purchasing decisions.
   • Additional Costs: No hidden fees are indicated, making budgeting straightforward.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Selling Fast Cost?

In exploring Selling Fast, it’s essential to consider the financial implications for effective product display. The single pricing option is:

1. Subscription Plan:
   • Price: $1.79 / month
   • Features: Offers basic social proof displays and some customization options.
   • Limitations: Only supports stores with up to 50 products. This can become limiting as businesses grow.
   • Target Audience: More appropriate for very small startups needing simple social proof.
   • Additional Costs: None indicated, making it straightforward but potentially limited in scalability.

Overall, for businesses eager to implement a product display solution without significant upfront cost, Selling Fast might appear attractive initially. However, for sustained growth and customer satisfaction, the features of Equate provide a clearer return on investment.

Cost Analysis: Equate ‑ Product Compare vs. Selling Fast

Examining the pricing structures, it is evident that both apps offer accessible entry points for businesses, but Equate ‑ Product Compare offers much more comprehensive features at a slightly higher cost. For instance, with Equate, businesses can benefit from highly customizable features designed to enhance customer engagement deeply—an essential factor as online competition intensifies.

While Selling Fast provides a budget-friendly option, the limitations on product support make it less suitable for growth-oriented businesses. In addition, Equate’s Tier 1 offering allows for extensive testing without a financial commitment, making it a smart choice for new entrepreneurs.

User Reviews & Customer Support Insights

Is Equate ‑ Product Compare Good?

Equate ‑ Product Compare boasts an impressive 5-star rating with 64 reviews. Users praise its comprehensive features, ease of use, and how well it guides customers toward making informed purchases. The strong rating reflects user satisfaction and effective integration into their businesses.

Is Selling Fast Good?

Conversely, Selling Fast currently holds 0 stars from 0 reviews. This lack of feedback raises questions. While the app has potential, the absence of any reviews suggest users may not find it compelling enough to share their experiences. The limited functionalities may also contribute to this scenario, as ease of use alone might not suffice for positive engagement.

User Preference: Equate ‑ Product Compare or Selling Fast?

When comparing average ratings, Equate stands out as the preferred solution. The rich set of features catering to a variety of business sizes makes it valuable in diverse contexts, whereas Selling Fast's limited capabilities may not retain user engagement.

Integration and Compatibility Comparison

Equate ‑ Product Compare Integrations

Equate seamlessly integrates with popular platforms such as Algolia Search, Boostcommerce Filter, Langify, and LangShop. These connections enhance functionality and ensure a smooth user experience, allowing for optimally displayed products under various conditions.

Selling Fast Integrations

Currently, there’s no mention of specific integrations for Selling Fast, which could be a drawback, especially for businesses aiming to streamline their processes or utilize advanced features. The absence of relevant partnerships may limit the app's overall effectiveness, particularly for growing businesses.

Conclusion

In summary, while both Equate ‑ Product Compare and Selling Fast possess their strengths, Equate advantages through its user-friendly design, robust feature set, and cost-effective pricing that adapts to different scales of operation. With a stellar 5-star rating, Equate’s proven ability to enhance product visibility and customer engagement makes it a superior choice for online retailers over Selling Fast, which still needs to gain traction in the marketplace. For businesses prioritizing growth and effective product displays, Equate stands out as a more compelling option, promising to deliver significant value as they scale.