Table of Contents

1. Introduction
2. How Does EVS ‑ Easy Variation Swatches Work?
3. How Does Ultimate Recently Viewed Work?
4. How Much Does EVS ‑ Easy Variation Swatches Cost?
5. How Much Does Ultimate Recently Viewed Cost?
6. Cost Analysis: EVS ‑ Easy Variation Swatches vs. Ultimate Recently Viewed
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that a staggering 93% of consumers base their purchasing decisions on visual appearance? In the highly competitive world of e-commerce, how you display your products can significantly influence your sales outcomes. Product display apps play a crucial role in enhancing the way customers interact with your online store, offering features that can elevate user experience and boost conversion rates.

In this analysis, we will focus on two Shopify apps designed to improve product display: EVS ‑ Easy Variation Swatches and Ultimate Recently Viewed. Both of these applications bring unique capabilities that can transform the traditional online selling process by integrating various display options that cater to specific user needs. Let's explore their features, pricing, and overall impact on user experience.

How Does EVS ‑ Easy Variation Swatches Work?

EVS ‑ Easy Variation Swatches is designed to replace mundane dropdown menus with engaging visual swatches, significantly enhancing the aesthetics of your product pages. By allowing users to choose images, colors, and button swatches, it creates an interactive shopping experience that appeals to our visual instincts.

This app offers a suite of features tailored to meet various business needs:

• Display Variant Image as Swatches: This feature allows merchants to showcase product variations more clearly by using images that represent different variants, such as colors or styles. This is particularly beneficial for stores selling apparel or home decor, where visual cues can significantly impact decision-making.

• Customize the Swatch Display: Users can personalize the swatch display by selecting colors, shapes, and even adding custom CSS. This is ideal for businesses looking to maintain brand consistency across their product pages, enabling a tailored shopping experience.

• Display Swatches on Collection Page: By showing swatches on collection pages, customers can visually browse available options before clicking into individual products. This can streamline the shopping process and help in reducing bounce rates.

• Advanced Editor for Customizing Swatch Templates: The advanced editor is a valuable tool for merchants wanting to create a unique display of their products. It allows for flexibility and creativity, ensuring that the shop's native vibe is preserved.

• Display Related Products as Swatches: This functionality can increase cross-selling opportunities by linking related items visually.

These features cater to businesses across various scales. For startups, the image and color swatches provide an affordable means to enhance product visibility while establishing a brand image. Small to medium businesses can benefit from the customization options, creating a unique shopping experience that fosters brand loyalty. Larger enterprises, on the other hand, can use the advanced editor for comprehensive product displays, ensuring consistency and professionalism.

Imagine a clothing store that utilizes EVS ‑ Easy Variation Swatches. A potential customer can effortlessly select a shirt's color by clicking on a vibrant swatch rather than sifting through a dropdown menu. This simple change can dramatically improve engagement and conversion rates.

How Does Ultimate Recently Viewed Work?

Ultimate Recently Viewed enhances the online shopping experience by keeping track of products users have shown interest in. This app effortlessly integrates a dedicated "Recently Viewed Products" section on your storefront, providing quick access to items a customer has browsed.

Here are the features that make it stand out:

• Customizable Responsive Design: This feature ensures the recently viewed section fits seamlessly with existing themes, enhancing the overall aesthetic without complicating the installation process.

• Supports Multiple Currencies and Languages: The app is designed with global commerce in mind, making it suitable for businesses aiming to expand their reach. It allows merchants to deliver an experience tailored to various international markets.

• 24/7 Email Support: Having access to customer support anytime can be crucial for businesses that need immediate assistance or troubleshooting.

These features benefit businesses of all sizes. Startups can leverage the recently viewed section to highlight products and enhance customer retention, while larger enterprises can utilize the multiple currency support to cater effectively to their diverse customer base.

An example scenario is a gourmet food store where a visitor views several specialty chocolates. The Ultimate Recently Viewed feature allows that customer to quickly revisit their favorite options, improving the chances of making a purchase decision.

How Much Does EVS ‑ Easy Variation Swatches Cost?

When considering product display solutions, cost-effectiveness is crucial. EVS ‑ Easy Variation Swatches offers three pricing tiers that cater to businesses with varying needs.

• Basic Plan: $7.50/month
  Features: This plan includes image, color, and button swatches along with an advanced editor and swatch templates.
  Limitations: Ideal for basic stores, but may not meet advanced customization needs.
  Target Audience: Startups and small businesses looking to enhance product offerings without significant investment.
  Additional Costs: No hidden fees; straightforward monthly pricing.

• Advanced Plan: $14.99/month
  Features: All features from the Basic plan, plus additional customization options for Shopify and Advanced Shopify plans.
  Limitations: Best suited for businesses that need a more robust solution but may not be suitable for larger enterprises.
  Target Audience: Growing businesses wanting advanced options.
  Additional Costs: No extra fees.

• Plus Plan: $19.99/month
  Features: This plan includes all the features of the Advanced plan and is tailored for Shopify Plus users.
  Limitations: Designed for larger businesses with significant product varieties.
  Target Audience: Established brands looking for advanced customization and swatch functionalities.
  Additional Costs: No hidden charges.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Ultimate Recently Viewed Cost?

Considering cost in product display applications is essential, especially when businesses aim to maximize budget efficiency.

• Ultimate Plan: $4.99/month
  Features: This plan allows for a customizable responsive design and support for multiple currencies and languages along with 24/7 email support.
  Limitations: The sole plan may not offer enough advanced functionalities for larger enterprises.
  Target Audience: Startups and small businesses needing basic recently viewed capabilities.
  Additional Costs: No additional fees mentioned.

While this app offers a low-priced entry point, its limited features in comparison to EVS ‑ Easy Variation Swatches might hinder its efficacy for larger operations.

Cost Analysis: EVS ‑ Easy Variation Swatches vs. Ultimate Recently Viewed

When comparing the pricing of both apps, it's evident that EVS ‑ Easy Variation Swatches provides more substantial value at its price points. The potential for increased conversion rates through innovative product displays justifies the higher costs when compared to the single feature offering from Ultimate Recently Viewed.

Promotional offers or free trials were not noted in the data provided, emphasizing the straightforward nature of both apps' pricing structures. Despite Ultimate Recently Viewed being cheaper, the comprehensive features of EVS ‑ Easy Variation Swatches suggest better long-term cost efficiency for businesses looking to enhance their product displays.

User Reviews & Customer Support Insights

Is EVS ‑ Easy Variation Swatches Good?

With an impressive rating of 5 stars from 64 reviews, EVS ‑ Easy Variation Swatches clearly resonates with its users. Customers appreciate the easy setup and extensive customization options that allow for brand coherence. This app's focus on enhancing product visibility playfully meets the needs of various merchants.

Is Ultimate Recently Viewed Good?

Ultimate Recently Viewed has also garnered a 5-star rating, but with just 5 reviews, the scope of feedback is limited. Users likely appreciate its straightforward functionality and the convenience of a recently viewed section. However, they may desire more advanced features to compete with other available options. Customer support plays a pivotal role in user satisfaction, and the promise of 24/7 email support adds value to this app.

User Preference: EVS ‑ Easy Variation Swatches or Ultimate Recently Viewed?

When comparing user ratings, it's evident that EVS ‑ Easy Variation Swatches appears to be more favored, receiving regular feedback on its organized interface and extensive features that enhance user engagement. The robust functionalities of EVS make it a standout solution in the realm of product display apps.

Potential reasons for rating discrepancies include the depth of features offered by each app, the ease of use, and how well each caters to varying business needs. EVS ‑ Easy Variation Swatches, with its focus on interactive product variations, shows a more versatile application in e-commerce.

Integration and Compatibility Comparison

Ultimate Recently Viewed Integrations:

Ultimate Recently Viewed seamlessly integrates with various product reviews apps, currency converters, wishlist features, and custom theme options. This integration capability adds value, making the app versatile in supporting additional functionalities, which can directly impact user experience for online shoppers.

EVS ‑ Easy Variation Swatches Integrations:

While specific integrations were not provided for EVS, its flexibility will likely support integration with various Shopify themes, enhancing user experiences across platforms.

Conclusion

Both EVS ‑ Easy Variation Swatches and Ultimate Recently Viewed offer robust solutions tailored to enhancing product display. However, EVS ‑ Easy Variation Swatches stands out with its user-friendly interface, comprehensive features, and flexible pricing that scales with business needs. It provides facilities that enable merchants to boost conversions through appealing visuals, making it a superior option. In contrast, while Ultimate Recently Viewed serves its purpose, it does not quite match the depth of features available with EVS.

In conclusion, for businesses looking to maximize engagement and improve customer experiences through product displays, EVS ‑ Easy Variation Swatches presents a compelling case for being the more effective tool in e-commerce today.