Table of Contents

1. Introduction
2. How Does EVS ‑ Easy Variation Swatches Work?
3. How Does Selling Fast Work?
4. How Much Does EVS ‑ Easy Variation Swatches Cost?
5. How Much Does Selling Fast Cost?
6. Cost Analysis: EVS ‑ Easy Variation Swatches vs. Selling Fast
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the competitive world of e-commerce, effective product display has become a cornerstone of successful online selling. Research indicates that well-designed product presentations can increase conversion rates by up to 30%. Product display apps play a pivotal role in enhancing user experiences by visually showcasing products, guiding potential buyers towards their choices, and ultimately boosting sales.

In this landscape, we examine two Shopify apps: EVS ‑ Easy Variation Swatches and Selling Fast. Both tools aim to enrich product display experiences but approach this goal in different ways. While Easy Variation Swatches enhances product visuals through swatches, Selling Fast aims to create urgency and trust through social proof. Understanding these two options can help you determine which one better serves your specific needs in product display.

How Does EVS ‑ Easy Variation Swatches Work?

EVS ‑ Easy Variation Swatches focuses on transforming how product variants are displayed on Shopify stores. It replaces traditional dropdown menus with a visually engaging selection of image, color, and button swatches. Here’s a breakdown of how it enhances product display:

Setup and Customization: The app is designed to be user-friendly, enabling merchants to set it up quickly. Users can customize swatch displays by selecting colors, shapes, and even adding custom CSS for a truly personalized touch.

Key Features:

1. Image and Color Swatches: This feature allows businesses to display variant images as swatches, giving customers a better idea of options available at a glance.
2. Advanced Editor: Businesses can utilize an advanced editor to customize swatch templates to their preferences, catering to various needs.
3. Displaying Related Products: The app also offers options to present related products as swatches, streamlining the browsing experience for customers.

The relevance of these features cannot be understated. For startups, these offerings provide an engaging way to showcase their limited product lines. Small to medium businesses can benefit from the customizable options to better align with their branding. Large enterprises may find the advanced customization capabilities essential for presenting extensive product catalogs.

Imagine a clothing retailer utilizing the color swatch functionality. Instead of conventional dropdowns, customers see vibrant color swatches right on the product page, enhancing visual shopping while improving engagement and conversion rates.

How Does Selling Fast Work?

Selling Fast aims to enhance product display through social proof, a vital psychological element in the purchasing decision-making process. The app showcases the number of items sold, instilling a sense of urgency and trust.

Key Features:

1. Social Proof Messaging: Products display their sold quantities, which appeals to consumer psychology by demonstrating popularity.
2. Customization Options: Selling Fast allows merchants to tailor how this information is presented under the product title.

The idea is that by displaying sold quantities prominently, potential buyers feel encouraged to make a purchase, perceiving the product as a trusted choice among consumers. Startups may find this simple approach beneficial, while established retailers can leverage social proof more expansively across their existing offerings.

For example, a new book released on a site might show "500 Sold," suggesting to customers that many others value it, prompting them to buy as well.

How Much Does EVS ‑ Easy Variation Swatches Cost?

Cost is always a significant factor for businesses when choosing product display solutions. EVS ‑ Easy Variation Swatches offers a flexible pricing structure with three distinct tiers:

1. Basic Plan ($7.50/month):

   • Features: Image, color, and button swatches, advanced editor, free app setup.
   • Limitations: Designed specifically for stores on the Basic Shopify plan.
   • Target Audience: Ideal for startups and small businesses beginning their e-commerce journey.
   • Additional Costs: None mentioned.

2. Advanced Plan ($14.99/month):

   • Features: Same as Basic, with additional swatch templates and priority support.
   • Limitations: Limited to Shopify and Advanced Shopify plans.
   • Target Audience: Suitable for growing businesses ready to scale operations.
   • Additional Costs: None mentioned.

3. Plus Plan ($19.99/month):

   • Features: All previous features, optimized for high-volume stores on Shopify Plus.
   • Limitations: Targeted for larger businesses that require robust customization.
   • Target Audience: Large enterprises needing extensive swatch management.
   • Additional Costs: None mentioned.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Selling Fast Cost?

Selling Fast offers a very budget-friendly solution at $1.79 per month. However, it is crucial to dissect whether this low price translates into value for businesses aiming for effective product display.

• Price: $1.79/month.
• Features: Social proof messaging combined with a range of customization options.
• Limitations: Limited functionality with only one pricing tier, and no additional features for scaling businesses.
• Target Audience: Best suited for startups and small businesses testing the waters of e-commerce.
• Additional Costs: No extra charges were specified.

While Selling Fast is undoubtedly affordable, the lack of depth in its offerings may restrict its usefulness for businesses looking to grow and adapt their product displays over time.

Cost Analysis: EVS ‑ Easy Variation Swatches vs. Selling Fast

When analyzing the costs, it's evident that EVS ‑ Easy Variation Swatches, although higher in price, provides a engaging array of features that dramatically enhance product display. Its tiered pricing allows businesses to select an option that best suits their needs without compromising essential functionalities.

In contrast, Selling Fast offers a single, low-cost option, but it lacks the robust capabilities necessary for a comprehensive product display solution. With no discounts or trial offers mentioned for either solution, EVS ‑ Easy Variation Swatches appears to provide better long-term value.

User Reviews & Customer Support Insights

Is EVS ‑ Easy Variation Swatches Good?

With an impressive 5-star rating from 64 reviews, EVS ‑ Easy Variation Swatches has earned its reputation. Users cite easy installation, fantastic support, and effective features that cater to diverse business needs.

Is Selling Fast Good?

Selling Fast, however, presents a different picture. Boasting a rating of 0 stars from zero reviews, it faces challenges in gaining user feedback. Potential users might appreciate the straightforward social proof mechanism but could express disappointment due to the lack of comprehensive features and support.

Customer Support Feedback: Good customer support can significantly enhance user experiences and impact ratings. Without any reviews or support insights, it may be challenging for prospective customers to gauge the reliability of Selling Fast.

User Preference: EVS ‑ Easy Variation Swatches or Selling Fast?

With EVS ‑ Easy Variation Swatches actively pulling ahead in terms of user ratings, it is clear that this app garners more favor among Shopify users. The rich features and robust performance cater to a broad spectrum of businesses effectively, significantly outperforming Selling Fast.

Integration and Compatibility Comparison

EVS ‑ Easy Variation Swatches Integrations

While specific integrations were not mentioned, the customizable nature of EVS ‑ Easy Variation Swatches may allow for smoother compatibility with various Shopify themes and settings.

Selling Fast Integrations:

Selling Fast indicates no specific integrations available. The restricted capability may limit its usability in providing a comprehensive product display experience when integrated with other applications or tools.

Conclusion

Both EVS ‑ Easy Variation Swatches and Selling Fast offer solutions for product display in their own regards. However, EVS stands out for its user-friendly design, diverse feature set, and flexible pricing to cater to different scales of operation. With an impressive 5-star rating and a solid market presence since its launch, it is well-regarded for enhancing user engagement and boosting conversions. In contrast, Selling Fast, albeit affordable, lacks the depth required for robust product display solutions, making EVS ‑ Easy Variation Swatches a superior choice for most businesses aiming to elevate their online selling experience.