Shopify Product Display Apps: EasyDisplay: Product Showcase vs Visual Merchandiser

Table of Contents

1. Introduction
2. How Does EasyDisplay: Product Showcase Work?
3. How Does Visual Merchandiser Work?
4. How Much Does EasyDisplay: Product Showcase Cost?
5. How Much Does Visual Merchandiser Cost?
6. Cost Analysis: EasyDisplay: Product Showcase vs. Visual Merchandiser
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the competitive landscape of online retail, presenting products effectively can significantly influence customer decision-making and sales conversion rates. A recent study suggests that nearly 67% of consumers consider high-quality images and engaging product displays crucial when shopping online. This highlights the importance of using specialized tools to enhance product representation and improve the overall shopping experience.

Product display apps play a vital role in this regard, providing eCommerce businesses with various display options that cater to different customer preferences and browsing behaviors. In this blog, we will explore two powerful Shopify apps: EasyDisplay: Product Showcase and Visual Merchandiser. Both are designed to streamline product display, boasting user-friendly integrations and capabilities that could transform your online store.

How Does EasyDisplay: Product Showcase Work?

EasyDisplay: Product Showcase is an innovative app from ShopiDevs, designed to enhance product display through a variety of customizable features. It focuses on providing merchants with tools to effectively showcase best-selling items, promotions, and product catalogs.

Key Features of EasyDisplay

1. Flexible Showcase Options:

   • The app allows users to create sliders for best-selling, recently viewed, or discounted products.
   • This is particularly beneficial for entrepreneurs and small businesses aiming to improve visibility for key products.

2. Templates and Live Editing:

   • With multiple templates available, store owners can visually design their product showcases according to their brand aesthetic.
   • The live editing feature ensures that changes can be seen instantly, which is crucial for larger businesses with diverse product lines.

3. Urgency Creation:

   • Sale badges and countdown timers create a sense of urgency, prompting customers to make quicker purchase decisions. This tactic is effective for all business sizes, particularly during special promotions or seasonal sales.

4. Responsive Design:

   • The app ensures that showcases remain visually appealing on all devices. As mobile shopping continues to rise, this feature is invaluable for businesses of all sizes.

5. Video Display Options:

   • Users can showcase products via videos, enabling an immersive shopping experience that may boost engagement levels. This feature is especially useful for industries like fashion and electronics.

Benefits for Various Business Sizes

• Startups: EasyDisplay’s free plan allows startups to test the waters without financial commitment, making it easier to build an appealing online storefront initially.
• Small to Medium Businesses: The Basic Plan provides key features necessary to compete with larger firms without breaking the bank.
• Large Enterprises: The Pro Plan offers advanced tools such as priority support and extensive customization options, which can elevate brands’ online presence.

Hypothetical Scenarios

Imagine a small online clothing store utilizing the sale countdown feature. By implementing timely promotions with the timer visible on product pages, they may witness a spike in conversion rates. Similarly, a larger retail brand could effectively use the video display option to showcase its latest collection, resulting in higher customer engagement and retention.

How Does Visual Merchandiser Work?

Visual Merchandiser, developed by Syde, approaches product display by allowing merchants to visually organize their collections smoothly. Its emphasis lies on automation and reliable sorting, which serves established businesses and eCommerce newcomers alike.

Key Features of Visual Merchandiser

1. Drag and Drop Functionality:

   • Users can easily rearrange their product displays by dragging and dropping items. This intuitive method saves time and increases efficiency for busy store owners.

2. Collection Sorting Automation:

   • The app allows collection organization based on various criteria, aiding large businesses with extensive product ranges to maintain a clean and coherent display.

3. Highlighting Products:

   • Merchants can elevate specific products visually, ensuring that essential items always capture consumer attention.

Business Size Relevance

• Startups: While the basic features seem beneficial, the pricing may be a barrier for startups on a tight budget.
• Small to Medium Businesses: The automation features could streamline operations significantly, potentially justifying the cost for those needing organization.
• Large Enterprises: Companies with vast inventories would find the automation of collection sorting particularly useful to manage complexity.

How Much Does EasyDisplay: Product Showcase Cost?

Navigating the cost of product display solutions is vital for businesses striving for cost-effectiveness. EasyDisplay: Product Showcase offers a tiered pricing structure designed to accommodate various needs and budgets.

Pricing Tiers

1. Free Plan

   • Price: $0
   • Features: 2 product showcases, 2 templates, live visual editing, lazy load, add to cart, SEO alt tags, responsive design, and no branding.
   • Limitations: Restricted to only 2 product showcases, suitable for startups testing the waters.
   • Target Audience: Ideal for new eCommerce businesses.
   • Additional Costs: N/A

2. Basic Plan

   • Price: $6.99/month
   • Features: 9 showcases across all pages, 6 templates, video display options, related and recently viewed products, etc.
   • Limitations: Although affordable, it might still be limited for larger inventories.
   • Target Audience: Perfect for small to medium businesses keen on expanding their online presence.
   • Additional Costs: N/A

3. Pro Plan

   • Price: $13.99/month
   • Features: All basic features plus 20 showcases on all pages, 10 templates, priority live chat support.
   • Limitations: Higher commitment for businesses that may not need all features.
   • Target Audience: Large enterprises requiring extensive customization.
   • Additional Costs: N/A

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Visual Merchandiser Cost?

Understanding the costs associated with Visual Merchandiser is essential, particularly considering its high price point relative to its functionality.

Pricing Tiers

1. Basic Plan

   • Price: $10/month
   • Features: Automates collection sorting, highlights products, and visually organizes collections.
   • Limitations: Offers limited features compared to EasyDisplay; it may not suffice for brands with diverse or extensive catalogs.
   • Target Audience: Smaller Shopify Basic users.
   • Additional Costs: N/A

2. Advanced Plan

   • Price: $45/month
   • Features: All beginner features, with functionality aimed at medium businesses needing more complex collection management.
   • Limitations: Higher pricing may deter smaller merchants.
   • Target Audience: Medium to large businesses desiring more extensive automation.
   • Additional Costs: N/A

3. Plus Plan

   • Price: $75/month
   • Features: All advanced features for Shopify Plus users, supporting intensive product management.
   • Limitations: Pricing is on the higher side with features that may not be necessary for all businesses.
   • Target Audience: Only suitable for enterprises deeply invested in eCommerce.
   • Additional Costs: N/A

Cost Analysis: EasyDisplay: Product Showcase vs. Visual Merchandiser

When comparing the pricing of these two apps, EasyDisplay: Product Showcase emerges as the more economical choice without compromising essential functionalities. EasyDisplay offers a free starting plan and a well-structured tier system that caters to businesses at various stages, while Visual Merchandiser's entry point begins at $10, lacking the same breadth of options.

Regarding promotional offers and trial periods, while EasyDisplay’s free plan provides a risk-free way to explore features, Visual Merchandiser has yet to establish any such provisions. Thus, EasyDisplay may offer better cost efficiency across different scales of operation, making it a more attractive option for most business owners.

User Reviews & Customer Support Insights

Is EasyDisplay: Product Showcase good?

EasyDisplay enjoys glowing reviews, holding a solid 5-star rating from 64 reviews since its launch in September 2023. Users praise its user-friendly design, comprehensive features, and effective product showcasing tools. Given its wide array of functionalities and responsive support, it’s no surprise that this app quickly garnered positive sentiments from its user community.

Is Visual Merchandiser good?

In contrast, Visual Merchandiser launched only at the end of October 2023, and currently holds an average rating of 0 stars based on no reviews. Hypothetically, users may appreciate the app’s organization features but could criticize its high entry price compared to its offerings. The app's efficacy in providing a range of product display options is yet to be validated by user experiences, leading to uncertainty among potential adopters.

Customer Support Feedback: Timely and effective customer support greatly influences ratings. Although there are no specific mentions of customer support in Visual Merchandiser’s data, the absence of a responsive support system could hinder user satisfaction.

User Preference: EasyDisplay: Product Showcase or Visual Merchandiser?

Based on the available metrics, it is evident that EasyDisplay is favored by users due to its robust features and stellar ratings. While Visual Merchandiser has potential, its lack of user feedback raises questions about its immediate effectiveness. EasyDisplay stands out not only due to its feature set but also because of the clear value it provides across different business sizes. Such factors contribute to its positive reception within the Shopify community.

Integration and Compatibility Comparison

EasyDisplay Integrations

EasyDisplay integrates seamlessly with several review platforms such as Judge.me, Yotpo, and Stamped. These integrations facilitate enhanced user experiences, allowing merchants to showcase social proof via customer reviews effectively.

Visual Merchandiser Integrations

Currently, Visual Merchandiser does not list any integrations, which may limit its functionality and compatibility with other important platforms. This limitation could affect its overall value to users compared to EasyDisplay, which boasts a variety of integrations.

Conclusion

While both EasyDisplay: Product Showcase and Visual Merchandiser have their unique strengths, EasyDisplay stands out with its user-friendly design, extensive feature set, and competitive pricing. With an impressive 5-star rating and positive user feedback, it is clear that EasyDisplay offers significant benefits for merchants looking to enhance their online product displays. On the other end, Visual Merchandiser’s lack of reviews raises concerns about reliability and effectiveness. Thus, for businesses seeking a robust solution to optimize their product showcasing, EasyDisplay is evidently the superior choice.