Shopify Product Display Apps: EVS ‑ Easy Variation Swatches vs. Visual Merchandiser

Table of Contents

1. Introduction
2. How Does EVS ‑ Easy Variation Swatches Work?
3. How Does Visual Merchandiser Work?
4. How Much Does EVS ‑ Easy Variation Swatches Cost?
5. How Much Does Visual Merchandiser Cost?
6. Cost Analysis: EVS ‑ Easy Variation Swatches vs. Visual Merchandiser
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the competitive landscape of online retail, effective product display can significantly affect customer engagement and purchasing decisions. Statistics suggest that visually appealing product displays can boost conversion rates by up to 30%. To achieve this, many Shopify store owners are turning to product display apps, which help enhance the shopping experience by providing various options for presenting products.

In this context, two notable contenders are EVS ‑ Easy Variation Swatches and Visual Merchandiser. EVS focuses on creating visually engaging swatch options, while Visual Merchandiser streamlines product collection management. Both apps offer unique features that cater to the diverse needs of online retailers, aiming to improve user experience and overall sales effectiveness.

How Does EVS ‑ Easy Variation Swatches Work?

EVS ‑ Easy Variation Swatches simplifies the presentation of product variants by replacing traditional dropdown menus with visually appealing swatches. This approach allows customers to quickly identify and select product variations, enhancing their shopping experience and potentially increasing conversion rates.

The core features of EVS include:

• Image, Color, and Button Swatches: By allowing merchants to display variants visually, customers can see exactly what they are selecting, eliminating ambiguity. This is particularly useful for businesses selling apparel, accessories, or customizable items where color and image variations are critical to the purchasing decision.

• Advanced Editor: This feature enables store owners to customize swatch templates according to their branding and product requirements. You can adjust colors, shapes, and even add custom CSS for a tailored look.

• Swatch Display on Collection Pages: Instead of restricting swatches to individual product pages, EVS lets you showcase swatches directly on collection pages, providing customers an overview of available variations at a glance.

• Related Products as Swatches: This unique feature allows the display of similar products or alternatives directly as swatches, encourages customer exploration, and boosts sales opportunities.

Utility Across Business Sizes: The intuitive design and comprehensive feature set make EVS suitable for various businesses, from startups to large enterprises. Small businesses can leverage the basic plan for essential swatch functionalities, while larger operations may benefit from the advanced customizations available in higher-tier plans.

Imagine a small clothing store utilizing the swatch feature on its collection page. Customers browsing the site can instantly see color and style variants without navigating away from the collection view, significantly enhancing user engagement and streamlining the shopping journey.

How Does Visual Merchandiser Work?

Visual Merchandiser aims for easy product organization, focusing on enhancing the display of collections rather than individual products. It allows merchants to drag and drop items into preferred positions for optimized visibility, which is vital for enticing customers toward essential items.

The main features of Visual Merchandiser include:

• Drag & Drop Functionality: This feature allows merchants to easily rearrange products on their pages. This intuitive interface promotes efficient organization within collections without the need for technical skills, making it user-friendly for all store sizes.

• Mass Ordering for Collections: Business owners can automate the arrangement of products based on various criteria, ensuring that the most important items are always front and center.

• Previewing Frontend Displays: Users can simulate how their arranged products will appear live, helping them make informed decisions about which items to highlight.

Utility for Different Business Sizes: While the visual merchandising capabilities are beneficial, the features of this app may be more advantageous for larger businesses with expansive product collections that require consistent organization. Smaller businesses might find the app less essential because of their limited offerings.

For example, a large retailer showcasing a diverse range of items could use Visual Merchandiser to ensure seasonal products are prominently displayed, enhancing sales during key promotional periods.

How Much Does EVS ‑ Easy Variation Swatches Cost?

Cost-effective solutions are crucial for businesses that want to maximize their return on investment while enhancing their product display capabilities.

1. Basic Plan ($7.50/month):

• Features: Includes image, color, and button swatches with an advanced editor for customization.
• Limitations: Suitable only for stores on the basic Shopify plan.
• Target Audience: Ideal for startups looking to improve product presentations without significant costs.
• Additional Costs: None noted.

2. Advanced Plan ($14.99/month):

• Features: Similar to the Basic plan but tailored for Shopify and Advanced Shopify plans.
• Limitations: Not available for businesses outside of specified plans.
• Target Audience: Better for growing businesses that require a more advanced setup.
• Additional Costs: None mentioned.

3. Plus Plan ($19.99/month):

• Features: Enhanced functionalities with swatches tailored for Shopify Plus.
• Limitations: This plan is naturally positioned for larger enterprises.
• Target Audience: Perfect for established retailers who need robust and customizable display options.
• Additional Costs: None specified.

It is important to note that you can always reach out to our team, and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Visual Merchandiser Cost?

When assessing cost efficiency, it is crucial to analyze the offerings of Visual Merchandiser against its pricing structure.

1. Basic Plan ($10/month):

• Features: Offers sorting automation based on multiple criteria, alongside product highlighting capabilities.
• Limitations: Designed only for Shopify Basic plans.
• Target Audience: Suitable for startups requiring structured product displays.
• Additional Costs: None noted.

2. Advanced Plan ($45/month):

• Features: Similar functionalities but for Shopify Advanced plans.
• Limitations: High monthly fee could deter smaller outfits.
• Target Audience: Aimed at businesses needing extensive functionalities and organization.
• Additional Costs: None specified.

3. Plus Plan ($75/month):

• Features: Extensive sorting and display features for Shopify Plus users.
• Limitations: The high cost may make it less appealing for smaller retailers.
• Target Audience: Best for large enterprises with significant product collections.
• Additional Costs: None mentioned.

Cost Analysis: EVS ‑ Easy Variation Swatches vs. Visual Merchandiser

When weighing the pricing against the value each app offers, it’s notable that EVS provides a more cost-effective solution, particularly for smaller businesses. The basic plan of EVS at $7.50 offers comparable features to Visual Merchandiser's Basic plan priced at $10. Additionally, as businesses grow, EVS's pricing tiers remain competitive, with greater functionality available at lower costs compared to Visual Merchandiser.

Currently, neither app mentions promotional offers or trial periods, which is a critical aspect for potential users to consider when making a choice. Nonetheless, EVS's pricing structure may appeal more due to its flexibility across different business scales.

User Reviews & Customer Support Insights

Is EVS ‑ Easy Variation Swatches Good?

Is Visual Merchandiser Good?

Customer Support Feedback: Quality customer support plays a pivotal role in user satisfaction. While there is no mention of specific support in Visual Merchandiser's data, the absence of reviews may also correlate with a lack of visibility in user experiences, including support interactions.

User Preference: EVS ‑ Easy Variation Swatches or Visual Merchandiser?

Reasons for the difference in ratings may center around the app's effectiveness in enhancing product display through relatable features that fit the user’s needs.

Integration and Compatibility Comparison

EVS Integrations

Visual Merchandiser Integrations

Conclusion

Both EVS ‑ Easy Variation Swatches and Visual Merchandiser provide valuable functionalities tailored to enhancing Shopify product displays. However, EVS stands out with its user-friendly interface, competitive pricing, and an impressive rating of 5 stars. This app not only allows businesses to present their product variations attractively but also supports seamless integration and customization.

While Visual Merchandiser has its advantages, the lack of user reviews and higher pricing tiers can deter potential users. EVS's proven effectiveness and flexibility make it a superior choice for various business scales, ensuring an enhanced shopping experience that translates into higher sales.