Shopify Product Display Apps: EVS ‑ Easy Variation Swatches vs Subcollection Category Surf

Table of Contents

1. Introduction
2. How Does EVS ‑ Easy Variation Swatches Work?
3. How Does Subcollection Category Surf Work?
4. How Much Does EVS ‑ Easy Variation Swatches Cost?
5. How Much Does Subcollection Category Surf Cost?
6. Cost Analysis: EVS ‑ Easy Variation Swatches vs. Subcollection Category Surf
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the competitive world of e-commerce, product display plays a pivotal role in attracting customers and boosting conversion rates. Did you know that visually appealing product presentations can increase conversion rates significantly? This highlights the importance of product display apps, which enhance user experience and facilitate better buying experiences for customers.

In this blog post, we will compare two Shopify apps: EVS ‑ Easy Variation Swatches and Subcollection Category Surf. Both apps provide unique capabilities for product display, integrating seamlessly into your Shopify platform. With a focus on improving engagement and driving sales, let’s dive into what each app offers.

How Does EVS ‑ Easy Variation Swatches Work?

EVS ‑ Easy Variation Swatches is designed to replace traditional dropdown menus for product variants with more visually engaging options. With its user-friendly interface and powerful features, this app allows merchants to enhance their product pages significantly.

The main features of EVS ‑ Easy Variation Swatches include:

• Image, Color, and Button Swatches: Merchants can display product variants using eye-catching image and color swatches, transforming the boring dropdown menus into interactive selectors. This feature is especially beneficial for businesses that offer a range of colors or styles, allowing customers to see their options visually.

• Advanced Editor: The app comes with an advanced editor that enables merchants to customize how swatches are displayed. Businesses of all sizes—from startups to large enterprises—can tailor their displays to fit their specific branding and aesthetic needs.

• Swatch Templates: With customizable swatch templates, users can exhibit variant images in an organized and visually appealing manner. This functionality is particularly relevant for companies aiming to provide a broad selection of variants.

• Related Product Swatches: Displaying related products as swatches encourages cross-selling opportunities. This feature can help increase the average order size for small to medium businesses looking to maximize revenue.

Imagine a customer browsing your store: instead of navigating through dropdowns, they can easily select their preferred color or style through vibrant swatches, leading to an enhanced shopping experience and higher conversion rates.

How Does Subcollection Category Surf Work?

On the other hand, Subcollection Category Surf offers an interesting approach by automatically generating subcollections on collection pages. This algorithm-based capability can vastly improve the organization of products, optimizing the user experience.

Key features include:

• Automated Subcollection Blocks: This feature generates blocks based on product associations, which can help streamline navigation. However, it might not provide the same level of visual engagement as swatch systems.

• Advanced Algorithm Selection: The algorithm ensures that related products are grouped effectively, boosting not only user experience but also SEO through enhanced on-site links. However, this approach may not resonate with users looking for visually appealing displays of products.

• Highly Customizable Blocks: Businesses can adjust the appearance of the automated blocks, giving them control over how products are presented. This offers scalability as businesses grow but lacks the immediate visual impact that swatch displays provide.

While Subcollection Category Surf automates grouping, it falls short on aesthetic appeal, which is crucial in a visually-driven e-commerce landscape.

How Much Does EVS ‑ Easy Variation Swatches Cost?

When considering product display apps, cost-effective solutions are vital for maximizing profits without sacrificing quality. In terms of pricing, EVS ‑ Easy Variation Swatches offers three tiers suitable for different business needs:

• Basic Plan at $7.50/month: This plan includes swatches for images and colors, an advanced editor, and swatch templates. It’s ideal for startups looking to enhance simple product catalogs without overwhelming initial costs.

• Advanced Plan at $14.99/month: This includes everything in the Basic plan, with additional customization options suited for businesses on Shopify and Advanced Shopify plans, appealing to small to medium businesses.

• Plus Plan at $19.99/month: Designed for Shopify Plus users, this plan provides the ultimate set of features, allowing larger enterprises to fully leverage their product displays while maintaining brand consistency.

For businesses that require a tailored fit, it is important to note that you can always reach out to our team, and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Subcollection Category Surf Cost?

Subcollection Category Surf adopts a simpler pricing approach but lacks the comprehensive features of EVS. This app has a single plan priced at $4.99/month, which includes automated subcollection blocks and customization options. For startups or businesses just starting with minimal product offerings, this could be appealing.

However, without additional tiers, businesses may find themselves limited as they grow. The simplistic pricing could lead to concerns about the app’s scalability for larger operations that require more advanced product-display capabilities.

Cost Analysis: EVS ‑ Easy Variation Swatches vs. Subcollection Category Surf

Comparing the cost of both apps highlights the value proposition of EVS ‑ Easy Variation Swatches as a more robust choice for varying scales of operation. While Subcollection Category Surf is more affordable initially, it lacks the depth and customization features that come with EVS.

EVS provides flexible pricing options, allowing businesses to start small and grow without outgrowing their app. Additionally, promotional offers or trial periods can influence the overall decision, making EVS a more appealing choice when considering future expansion.

User Reviews & Customer Support Insights

Is EVS ‑ Easy Variation Swatches Good?

EVS has garnered a stellar reputation with an impressive five-star rating from 64 reviews. Users laud its intuitive design and effective swatch functionality, which significantly enhances product displays. With dedicated customer support, the app ensures that users can optimize their experiences effortlessly.

Is Subcollection Category Surf Good?

In contrast, Subcollection Category Surf has received a mediocre average rating of three stars from just two reviews. While the automated subcollection feature could be useful, users may find shortcomings in usability and visual appeal, impacting customer satisfaction.

User Preference: EVS ‑ Easy Variation Swatches or Subcollection Category Surf?

When comparing the average ratings, it’s clear that users prefer EVS ‑ Easy Variation Swatches as a better solution. The user-friendly design and comprehensive feature set likely contribute to its higher score, while Subcollection's limitations in engagement may explain its lower rating.

Integration and Compatibility Comparison

EVS ‑ Easy Variation Swatches Integrations

EVS is designed to work seamlessly with Shopify, and while specific integrations are not mentioned, its functionality enhances the native Shopify experience.

Subcollection Category Surf Integrations

Like EVS, Subcollection Category Surf doesn't specify integrations either. While it focuses on product organization, lacking integration capabilities could hinder more complex business requirements in the future.

Conclusion

When considering product display solutions for Shopify, both EVS ‑ Easy Variation Swatches and Subcollection Category Surf are valuable in their ways. However, EVS stands out due to its extensive features, flexible pricing, and higher user satisfaction. For businesses keen on improving visual appeal and customer engagement, EVS is undoubtedly the more strategic choice.

With its five-star rating and a proven track record since its launch, EVS helps merchants increase conversion rates while enhancing the overall shopping experience. Subcollection Category Surf, while useful in organizing products, does not provide the same engaging visual experience necessary to succeed in today’s competitive e-commerce environment.