Shopify Product Display Apps: EVS ‑ Easy Variation Swatches vs Findify Search & Merchandise

Table of Contents

1. Introduction
2. How Does EVS ‑ Easy Variation Swatches Work?
3. How Does Findify Search & Merchandise Work?
4. How Much Does EVS ‑ Easy Variation Swatches Cost?
5. How much does Findify Search & Merchandise cost?
6. Cost Analysis: EVS ‑ Easy Variation Swatches vs. Findify Search & Merchandise
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In online retail, product display stands as a crucial pillar determining the success of e-commerce stores. Studies indicate that a well-structured product display can increase conversions by nearly 30%. This highlights the significance of product display apps in enhancing user experiences and driving sales. By offering visually appealing options, these tools not only enrich the customer journey but also encourage informed purchasing decisions.

In this context, we will delve into two popular Shopify apps: EVS ‑ Easy Variation Swatches and Findify Search & Merchandise. While both are designed to enhance product displays, they employ different methodologies and features. EVS focuses on creating engaging visual swatches for product variants, whereas Findify leverages AI for smart search and personalization. Let’s explore how each of them shapes the product display landscape.

How Does EVS ‑ Easy Variation Swatches Work?

EVS ‑ Easy Variation Swatches is a robust app that transforms how product options are displayed on Shopify stores. Rather than the standard dropdown menus, it allows merchants to showcase their product variants using image, color, and button swatches. This shift from text-based selectors to visually engaging variants plays a significant role in improving user interaction.

Key Features of EVS ‑ Easy Variation Swatches:

1. Variant Image and Color Swatches:

   • Merchants can display product variants visually through images and colors, making it easier for customers to choose their preferred options. This visual-centric approach boosts engagement and can lead to higher conversion rates.

2. Advanced Editor for Customization:

   • The app includes an advanced editor that allows users to adjust the appearance of swatches. Topics like color, shape, and integration of custom CSS are all manageable within this interface. For businesses looking for a tailored approach, this feature is invaluable.

3. Display on Collection Pages:

   • By displaying swatches on collection pages, businesses can offer a more interactive shopping experience. This feature encourages customers to explore various options directly from the collections.

4. Swatch Templates:

   • The inclusion of swatch templates simplifies the process of presenting product variations. Merchants can quickly set up attractive displays that are consistent with their branding.

For businesses of varying sizes, these features cater to specific needs:

• Startups: The straightforward setup and visually appealing display can quickly create an attractive store without extensive technical know-how.
• Small to Medium Enterprises (SMEs): With advanced customization options, SMEs can enhance their product offerings without hefty investments.
• Large Enterprises: The scalability of the app allows for extensive customization and integration across multiple product lines, accommodating vast inventories.

Hypothetical Scenario: Imagine a clothing store utilizing EVS. With vibrant color swatches and associated variant images, a customer can effortlessly switch between sizes or colors at a glance, improving the likelihood of a sale by about 25%.

How Does Findify Search & Merchandise Work?

Findify Search & Merchandise offers a different dimension to e-commerce optimization. Focused on search capabilities, it harnesses AI to deliver personalized search results and merchandising solutions that can adapt based on user behavior.

Key Features of Findify Search & Merchandise:

1. AI-Powered Personalization:

   • The app employs a unique personalization algorithm that tailors search results according to individual shopper preferences. This not only enhances the shopping experience but also increases the chances of conversion.

2. Smart Collections:

   • Merchants can create smart collections that automatically adjust to include trending products. This keeps the store dynamic and engaging for returning visitors.

3. Robust Filters and Visualization:

   • By offering an array of filters, shoppers can easily narrow down their searches, improving usability. Visual drag-and-drop merchandising tools enable merchants to manage product placements seamlessly.

4. Multiple Integrations:

   • Findify supports various integrations such as Shopify POS and third-party review platforms, enhancing the overall functionality of the app.

For varying business sizes, Findify’s features are equally adaptable:

• Startups: Small teams can benefit from powerful search capabilities without extensive investment.
• SMEs: The customizable search functions allow for a more personalized experience that can drive sales growth.
• Large Enterprises: Enterprises can take full advantage of the extensive merchandising and analytical features to align their strategies with market trends.

Hypothetical Scenario: Consider a large retail store using Findify's smart collections to feature seasonal products. As customers engage with the site, products seamlessly adjust to show what's trending, enhancing user experience and boosting sales simultaneously.

How Much Does EVS ‑ Easy Variation Swatches Cost?

Cost efficiency is pivotal in the realm of e-commerce apps. EVS ‑ Easy Variation Swatches offers a tiered pricing structure designed to accommodate different business needs:

1. Basic ($7.50/month):

   • Features: Image, Color, Button Swatches, Advanced Editor, Swatch Templates.
   • Limitations: Best suited for basic Shopify Plans.
   • Target Audience: Ideal for startups or small businesses just beginning with product variants.

2. Advanced ($14.99/month):

   • Features: All Basic features + compatibility with Shopify and Advanced Shopify Plans.
   • Limitations: Limited to businesses making steady progress towards growth.
   • Target Audience: Emerging businesses looking to enhance their product display.

3. Plus ($19.99/month):

   • Features: All Advanced features + tailored for Shopify Plus Plans.
   • Limitations: Highest cost tier, which may not be necessary for smaller stores.
   • Target Audience: Large enterprises with a significant product range that want comprehensive customization.

It is important to note that you can always reach out to our team, and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link, and we’ll come up with the best solution for you and your business.

How much does Findify Search & Merchandise cost?

For Findify, the pricing can be daunting, especially for startups and SMEs looking for cost-effective solutions:

1. Premium ($499/month):

   • Features: AI Personalized Search, Autocomplete, up to 100,000 visits/month.
   • Limitations: High cost may deter smaller businesses.
   • Target Audience: Larger stores that can leverage high traffic.

2. Professional ($799/month):

   • Features: All Premium features + Smart Collections and support for multiple stores/languages.
   • Limitations: Focused on businesses with substantial sales volumes.
   • Target Audience: Growing brands with diverse offerings needing advanced search capabilities.

3. Enterprise ($1,199/month):

   • Features: Comprehensive personalization and unlimited visit/custom products.
   • Limitations: Most expensive tier, heightening the entry barrier for many.
   • Target Audience: Large enterprises that require extensive custom solutions.

Cost Analysis: EVS ‑ Easy Variation Swatches vs. Findify Search & Merchandise

When comparing the pricing structures, EVS ‑ Easy Variation Swatches clearly offers a more accessible entry point for businesses of all sizes. Startups can gain substantial benefits from its low-cost tiers, while Findify's offerings seem to cater more towards larger enterprises with considerable budgets.

Findify does have a solid feature set, but the costs may hinder smaller businesses from adopting their solutions effectively. EVS, on the other hand, presents a better value proposition through its affordable subscriptions while still providing necessary functionalities.

User Reviews & Customer Support Insights

Is EVS ‑ Easy Variation Swatches good?

With an impressive 5-star rating from 64 reviews, EVS ‑ Easy Variation Swatches has garnered positive feedback for its user-friendly interface and effectiveness at enriching product displays. Users frequently highlight its intuitive setup and robust support, appreciating the quick and responsive assistance provided by the development team.

Is Findify Search & Merchandise good?

Findify boasts a solid 4.6-star rating from 241 reviews, indicating a generally favorable impression. Many users appreciate its comprehensive search functionalities and ease of use. However, some may find the bombastic pricing restrictive, particularly for businesses just starting. The effectiveness of its features is often highlighted, but concerns regarding the accessibility of plans may arise. Good customer support is recognized as pivotal to maintaining high ratings, and while Findify's documentation appears thorough, some users wish for more personalized customer service interactions.

User Preference: EVS ‑ Easy Variation Swatches or Findify Search & Merchandise?

With EVS ‑ Easy Variation Swatches leading the charts at a perfect 5-star rating, the app’s greater user satisfaction can largely be attributed to its straightforward and effective functionalities. The ease of integration and clear value for the cost resonates particularly well with startups and small businesses that benefit from its visual enhancement features.

Findify's slightly lower average rating reflects a divergence in user experiences primarily due to its higher cost and complexity, making it less favorable for a broader audience. The user preference strongly leans towards EVS, quite evidently due to its flexibility and value.

Integration and Compatibility Comparison

Findify Search & Merchandise Integrations:

EVS ‑ Easy Variation Swatches Integrations:

Conclusion

Ultimately, both EVS ‑ Easy Variation Swatches and Findify Search & Merchandise provide robust solutions tailored to specific needs. However, EVS stands out with its user-friendly design, comprehensive feature set, and cost-effective pricing model. With a perfect 5-star rating, it offers superior value for startups and small businesses looking to enhance their product displays effectively.

While Findify has its merits, particularly for larger enterprises with extensive operations, the high cost of entry may deter smaller players in the market. EVS ‑ Easy Variation Swatches emerges as a more favorable option for a wider audience, emphasizing flexibility and accessibility in the competitive realm of Shopify app offerings.