Table of Contents

1. Introduction
2. How Does EVS ‑ Easy Variation Swatches Work?
3. How Does Awesome Ranking Work?
4. How Much Does EVS ‑ Easy Variation Swatches Cost?
5. How Much Does Awesome Ranking Cost?
6. Cost Analysis: EVS ‑ Easy Variation Swatches vs. Awesome Ranking
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Statistics indicate that around 93% of consumers base their purchasing decisions on visual appearance. Hence, effective product displays are crucial in attracting customers and driving conversions. In the realm of e-commerce, product display apps play a pivotal role in enhancing user experience, improving engagement, and ultimately boosting sales. These tools not only make products visually appealing but also streamline the shopping process by helping customers find what they want more easily.

In this blog, we will explore two Shopify product display apps: EVS ‑ Easy Variation Swatches and Awesome Ranking. Both offer unique features that cater to varying business needs, aiding in product presentation and enhancing customer interaction. While EVS focuses on visual swatches for product variants, Awesome Ranking emphasizes popular item displays, making them both valuable in their ways.

How Does EVS ‑ Easy Variation Swatches Work?

EVS ‑ Easy Variation Swatches is designed to revamp how product variants are presented on Shopify stores. Its primary aim is to replace standard dropdown menus with visually engaging image, color, and button swatches, thus uplifting the overall aesthetics and functionality of product pages.

The app’s main features include:

• Image, Color, and Button Swatches: These swatches allow stores to convert text-based variant options into visually appealing illustrations. Customers can select variations based on images or colors, leading to a more intuitive shopping experience.

• Advanced Editor: For businesses aiming for customization, the Advanced Editor offers tools to modify swatch templates effortlessly. By selecting colors, shapes, and even adding custom CSS, stores can align their product displays with brand identities.

• Display on Collection Pages: It's not just about product pages. EVS can showcase swatches on collection pages, which helps draw attention to products without requiring customers to navigate to individual listings.

• Related Products as Swatches: This feature allows businesses to highlight related products directly on a swatch display, offering additional purchasing options to customers seamlessly.

These features are especially beneficial for various business sizes:

• Startups: The basic plan, starting at $7.50 per month, allows startups to access essential swatch functions at an affordable price. The free setup minimizes entry barriers, enabling new businesses to enhance their product presentations without significant investment.

• Small to Medium Businesses: As these businesses grow, upgrading to the Advanced or Plus plans can enrich their offerings, allowing more extensive customization, critical for maintaining a competitive edge.

• Large Enterprises: Larger companies can take full advantage of the app's extensive features, creating unique product presentations that appeal to their specific target audiences and aligning with overall marketing strategies.

To visualize its impact, consider a hypothetical store selling clothing. By replacing traditional dropdown selectors with vibrant color and image swatches, customers can instantly see and select their preferred product variant, leading to increased engagement and conversions.

How Does Awesome Ranking Work?

Awesome Ranking provides a distinct approach by enabling Shopify merchants to showcase popular products effectively. The app allows users to create ranking displays that highlight their best-selling items, thereby helping customers make informed purchasing decisions.

Here's a closer look at Awesome Ranking's features:

• Simple Display Setup: Merchants can easily create ranking displays by selecting specific collections without needing coding skills. The user-friendly interface encourages quick implementation, which is essential for businesses with limited technical resources.

• Tab-Switching Displays: This feature allows ranking displays to be organized into categories, such as by product type or target audience, enhancing navigation and user experience for shoppers.

• Support for Online Store 2.0: This latest version of the Shopify platform supports advanced features, allowing merchants to integrate their ranking displays more seamlessly into their online stores.

Despite its benefits, Awesome Ranking has certain limitations:

• For businesses focusing on customization and aesthetics in product presentation, Awesome Ranking may lack the versatility found in EVS. The absence of elaborate swatch options means it may not cater to stores that rely on a variety of product variants.

Small businesses and startups may find value in the app’s simplicity and ease of use. However, larger enterprises needing more dynamic displays may feel restricted by its basic features.

How Much Does EVS ‑ Easy Variation Swatches Cost?

Cost-effective solutions are vital for any business, especially when investing in tools like product display apps. EVS offers a structured pricing plan that caters to diverse business needs:

• Basic Plan - $7.50/month: This entry-level plan includes essential features like image, color, and button swatches, alongside the Advanced Editor for customization. Its affordability makes it ideal for startups looking to enhance their online presentations.

• Advanced Plan - $14.99/month: For businesses on the Shopify or Advanced Shopify plans, this option expands on the basic features with more extensive customization capabilities. It's suitable for growing businesses aiming to present their product variants more dynamically.

• Plus Plan - $19.99/month: This plan is tailored for Shopify Plus stores, accommodating larger businesses that require advanced settings and optimized features, ensuring they can keep up with their specialized needs.

Importantly, EVS offers a free app setup, eliminating additional costs for installation while making it accessible for businesses of all sizes.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does Awesome Ranking Cost?

Effective pricing is also crucial for ensuring businesses can implement valuable tools without straining their budgets. Here’s a breakdown of Awesome Ranking’s pricing structure:

• Free Developer Plan: This option allows merchants to test the app on development stores without cost and is great for those wanting to evaluate its features before fully launching.

• Basic Plan - $2/month: This offers an affordable entry point for stores looking for basic display solutions. It is ideal for startups and small businesses eager to employ ranking displays without incurring significant costs.

Although the initial pricing seems reasonable, businesses must consider the overall functionality and how well it meets their specific needs. The simplicity of Awesome Ranking may cater well to a limited scope, making it less attractive for those wanting a more visually driven display option, such as EVS.

Cost Analysis: EVS ‑ Easy Variation Swatches vs. Awesome Ranking

When comparing costs, EVS ‑ Easy Variation Swatches presents a more robust value proposition for businesses seeking comprehensive product display capabilities. The lowest tier offers essential features at a competitive price, ensuring that smaller operations can improve their visual appeal without overspending.

In contrast, while Awesome Ranking's basic plans are very economical, particularly for startups, its simplicity comes with trade-offs in capabilities, particularly when compared to EVS. This can limit potential for growth.

Overall, considering the range of pricing options, businesses may find that EVS can provide better cost efficiency and capabilities across various operational scales.

User Reviews & Customer Support Insights

Is EVS ‑ Easy Variation Swatches good?

With an impressive 5-star rating from 64 reviews, EVS ‑ Easy Variation Swatches stands out for its user-friendly interface and effective features. Users appreciate the app's ability to enhance their product variants visually and its ease of integration. This positive feedback showcases the app's strength in improving customer engagement and satisfaction.

Is Awesome Ranking good?

Currently, Awesome Ranking has not received any reviews, indicating it may still be in its early stages. Users have yet to assess its effectiveness in providing a range of options for product displays. It is plausible that, based on its features, users might appreciate its ease of use but could criticize its lack of depth in visual options that competitive apps like EVS provide.

Customer support can significantly influence user satisfaction and is critical for new apps during their growth phases. The lack of customer support mention could imply potential challenges in user experience from a support standpoint, influencing future ratings.

User Preference: EVS ‑ Easy Variation Swatches or Awesome Ranking?

Based on available ratings, EVS ‑ Easy Variation Swatches emerges as the more favored option among users. Its strong rating and number of reviews highlight its effectiveness, while Awesome Ranking has yet to gather user feedback. The difference in ratings could be attributed to the sophisticated features and customization options available with EVS compared to the more basic offerings of Awesome Ranking.

Integration and Compatibility Comparison

EVS ‑ Easy Variation Swatches Integrations

EVS has been designed to integrate seamlessly with Shopify, which enhances its usability for merchants who want to improve their product display without technical complications. Users can easily implement the app without tweaking the core functionalities of their existing stores.

Awesome Ranking Integrations:

Awesome Ranking integrates smoothly with Shopify, ensuring that merchants can quickly set up ranking displays without any technical challenges. However, it lacks the expansive customizability options that EVS provides, limiting its ability to cater to businesses that want to enhance product aesthetics.

Conclusion

In drawing a comparison between EVS ‑ Easy Variation Swatches and Awesome Ranking, it is clear that EVS stands out with its robust feature set, user-friendly design, and competitive pricing structures. Its impressive user ratings reflect its effectiveness in engaging customers and improving product display, making it a more appealing choice for businesses of various sizes.

Conversely, while Awesome Ranking offers basic functionality at low cost, it lacks the depth and flexibility essential for more dynamic product presentations. As such, for businesses aiming to enhance their Shopify stores with visually appealing product variants, EVS ‑ Easy Variation Swatches represents the better solution.