Introduction: Elevating the Customer Experience with Custom Fields
The company Nama is dedicated to helping customers build meaningful wellness rituals by connecting food, nature, and community. To provide a better shopping experience and manage their store’s content more efficiently, Nama has integrated custom fields with Accentuate Custom Fields into their Shopify setup.
For brands like Nama, an industry leader in juicing technology, a well-structured and informative online store is essential. Customers shopping for high-quality juicers need detailed product specifications, warranty information, and clear return policies before making a purchase.
However, Shopify’s built-in content management capabilities can be limiting- especially for brands that want to provide a dynamic, content-rich shopping experience.
That’s where Accentuate Custom Fields comes in. By integrating Accentuate into their Shopify store, Nama has unlocked new customization options, allowing them to create structured, reusable content fields that enhance both the user experience and internal store management.
The Challenge: Shopify Website Customization
Before using Accentuate, Nama faced common challenges that many Shopify merchants face when trying to customize their storefront. Not to mention, how to organize and display product information efficiently:
❌ Limited Customization Options – Shopify’s theme’s built-in capabilities didn’t allow them to add structured product details like warranty dropdowns, product specifications, or return policies effectively.
❌ Manual Content Updates – Without custom fields its hard to dynamically update content across multiple product pages without repetitive manual edits. Updating product details by manually editing each product page makes it time-consuming and prone to inconsistencies.
❌ Customization Constraints – Creating a more informative, conversion-friendly shopping experience was difficult without relying on custom coding or complex theme modifications.
To overcome these limitations, they needed to use Metafields to create structured, reusable content fields to manage warranty details, product specifications, and return policies in an organized and scalable way. Additionally, to get full control over how product information is displayed across their store. The goal was not only to improve content management but also to enable deeper store customization, which would allow them to design a more user-friendly and informative shopping experience - without coding.
The Solution: Expanding Content Management with Accentuate
By integrating Accentuate into their store, Nama gained the ability to customize product information, improve internal workflows, and create a more dynamic shopping experience for their customers.
One of the biggest advantages for Nama was greater content control. With Accentuate, they now manage most of their website content through a structured, organized system, allowing for more flexibility and efficiency in how information is displayed. Nama can structure and reuse data in a way that best fits their needs.
A standout feature for Nama has been repeatable fields, which allow them to create custom content blocks that update dynamically. Using this feature, Nama can now build reusable dropdowns for warranty details, product specifications, and return policies, making it easier to maintain consistency across all product pages. Whether listing motor power, juicing speed, or material specifications, they can ensure that every product page contains accurate, structured data without requiring manual updates.
Beyond flexibility, scalability has been a game-changer for Nama. Instead of modifying product information individually, one edit to a metafield automatically updates all relevant pages across the store. This saves time, reduces errors, and ensures that customers always see the most up-to-date product information.
With these powerful tools, Nama has transformed its Shopify store into a fully customized, scalable storefront. By leveraging Accentuate Custom Fields, they’ve not only optimized their store’s backend operations but also enhanced the overall shopping experience, making their online presence more engaging, informative, and efficient.
How Custom Fields Improve User Experience & Store Engagement
With Accentuate Custom Fields, Nama has transformed the way they present product information, making their store more transparent, engaging, and optimized for conversions. One of the most impactful features they utilize is repeatable fields, which allow them to structure and display information in an easy-to-navigate format. Instead of customers having to search for warranty details, product specifications, or return policies, Nama provides this information in clear, reusable dropdowns - ensuring quick access to key details.
This structured approach significantly improves the customer experience. Shoppers can confidently find answers without needing to contact support, leading to fewer inquiries and a reduced workload for the team. By making critical information available upfront, customers feel more informed and are more likely to complete a purchase, boosting overall conversion rates.
How Structured Data Can Improve Store SEO
While Nama primarily uses Accentuate for internal content management, structured product information can indirectly help SEO.
You can add product descriptions with keyword-rich, structured content, improving how search engines index and rank your store. Using Accentuate, you can integrate structured data into pages, helping Google better understand product details. As a result, achieve better search visibility, increased organic traffic, and higher discoverability.
A well-structured online store also leads to higher engagement and lower bounce rates, both of which are key factors in SEO rankings. When customers easily find relevant content that answers their questions, they are more likely to stay on the site longer, explore more products, and complete purchases.
For more info on Shopify SEO, check out this official Shopify guide.
Ready to Organize Your Shopify Store Content?
If you’re looking to organize your store’s content efficiently and add structured product details without custom coding, Accentuate Custom Fields is the tool you need.
Want to build structured content fields like Nama? Try Accentuate Custom Fields today!
