Shopify Product Display Apps: Easy Tabs ‑ Product Tabs vs Visual Merchandiser

Table of Contents

1. Introduction
2. How Does Easy Tabs ‑ Product Tabs Work?
3. How Does Visual Merchandiser Work?
4. How Much Does Easy Tabs ‑ Product Tabs Cost?
5. How Much Does Visual Merchandiser Cost?
6. Cost Analysis: Easy Tabs ‑ Product Tabs vs. Visual Merchandiser
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the realm of e-commerce, the way products are displayed can directly influence buyer behavior. Studies show that organized product information can boost conversion rates by over 30%. Product display apps play a vital role in enhancing the shopping experience by presenting product information in a clean, accessible manner while driving sales.

In this blog post, we will analyze two notable product display applications for Shopify: Easy Tabs ‑ Product Tabs and Visual Merchandiser. Both tools offer unique capabilities focused on enhancing product presentation and user experience. However, Easy Tabs ‑ Product Tabs by NexusMedia stands out as a more favorable solution overall given its capabilities and customer feedback.

How Does Easy Tabs ‑ Product Tabs Work?

Easy Tabs ‑ Product Tabs is designed to simplify product information by breaking it down into organized tabs. This app allows merchants to create a cleaner shopping experience, leading potential customers through product details more effectively.

Main Features

1. Tab Organization: Merchants can split existing product descriptions into various tabs, each with specific headings. This feature optimizes the presentation, making it easy for shoppers to find pertinent information about products.

2. Tailored Management: Easy Tabs allows for individual tab management for each product or collective assignment across specific collections. This flexibility benefits businesses of all sizes, whether they are startups wishing to create a professional display or larger enterprises needing detailed product information management.

3. Pre-defined Tabs: The app includes several pre-defined tabs for common uses like reviews and sizing—enhancing the shopping experience without the need for extensive setup.

4. Accessibility Compliance: Easy Tabs is fully compliant with WCAG 2.0 and Section 508 standards, ensuring that all prospective buyers, including those with disabilities, have access to product information.

Business Utility by Size

• Startups: For newer businesses, the simplicity and low-cost plan make this a logical choice to start organizing product displays effectively.

• Small to Medium Businesses: These businesses can benefit from custom tab management, allowing for diverse product offerings without overwhelming their customers.

• Large Enterprises: Larger organizations will appreciate the scalability and compliance features, ensuring comprehensive access to product details across various geographies and customer bases.

Benefits and Scenarios

Each feature offers distinct advantages. For instance, a startup selling handcrafted bags might effectively use tab organization to showcase materials, dimensions, and reviews—all in one orderly view. Similarly, a larger enterprise could streamline hundreds of products under various collections, maximizing user engagement while minimizing clutter.

How Does Visual Merchandiser Work?

Visual Merchandiser takes a more visual approach to arranging products but offers limitations when compared to Easy Tabs. It focuses on the aesthetic layout while allowing some elements of customization through a drag-and-drop interface.

Main Features

1. Drag and Drop Functionality: Users can easily rearrange products visually. This supports a creative display method but can become cumbersome without organized data like Easy Tabs.

2. Lock Positioning: This feature allows users to secure their desired product layout, which might help maintain consistency across collections.

3. Mass Ordering of Collections: Businesses can reorder entire product collections simultaneously, a useful feature for seasonal updates.

Business Utility by Size

• Startups and Small Businesses: The visual appeal of product placements is appealing, yet they may struggle with listing essential product information effectively.

• Large Enterprises: Larger businesses may find the drag-and-drop aspect limiting, particularly when high volumes of detailed descriptions are involved.

In summary, while Visual Merchandiser provides an appealing aesthetic layout, it lacks the depth of organized product details that Easy Tabs offers.

How Much Does Easy Tabs ‑ Product Tabs Cost?

Cost-effectiveness is central to any app's utility, especially in the competitive e-commerce landscape. Easy Tabs ‑ Product Tabs simplifies this aspect with the single pricing plan available.

Pricing Overview

• Price: $5 per month
• Features: Includes all main features mentioned earlier.
• Limitations: There is only a single plan, which means the flexibility in pricing is limited.
• Target Audience: This price point is ideal for startups and small to medium businesses looking for professional but affordable display solutions.
• Additional Costs: No additional known fees associated with this tier.

It's beneficial to highlight that merchants can always ask for custom pricing plans, indicating strong support from the developer.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does Visual Merchandiser Cost?

The Visual Merchandiser offers multiple tiers, but these can become costly for startups.

Pricing Overview

1. Basic Plan: $10/month

   • Features: Basic automations and organization features.
   • Limitations: Limited to Shopify Basic plans.
   • Target Audience: Sometimes too costly for startups wanting minimal investment.

2. Advanced Plan: $45/month

   • Features: Expanded automations for larger collections.
   • Limitations: Only applicable for Shopify Advanced plans.
   • Target Audience: More geared toward larger businesses.

3. Plus Plan: $75/month

   • Features: All functionalities for Shopify Plus users.
   • Limitations: Not suitable for businesses on lower tiers.
   • Target Audience: Exclusively for well-established enterprises.

The increasing cost makes it impractical for startups, especially given that Easy Tabs ‑ Product Tabs provides significant value at just a fraction of that price.

Cost Analysis: Easy Tabs ‑ Product Tabs vs. Visual Merchandiser

When comparing pricing, Easy Tabs ‑ Product Tabs shines with its clear and affordable single pricing plan. In contrast, Visual Merchandiser has a tiered pricing structure that could burden smaller businesses financially.

Easy Tabs offers superior cost efficiency across various scales of operation, especially for startups and small to medium-sized enterprises seeking optimized product displays without dealing with escalating monthly fees.

User Reviews & Customer Support Insights

Is Easy Tabs ‑ Product Tabs good?

With 64 reviews and an impressive 5-star rating, Easy Tabs ‑ Product Tabs is widely recognized for its functionality and user-friendliness. Customers praised its ease of integration and customer support, suggesting a strong reputation for immediate assistance and ongoing support to adjust product displays as needs evolve.

Is Visual Merchandiser good?

Currently, Visual Merchandiser stands at an average rating of 0 stars from 0 reviews. While its features appear promising, no user feedback raises questions about the app's functionality and user satisfaction. It’s essential to keep in perspective that the app is very new—launched only recently in October 2023—so the lack of reviews does not necessarily reflect on its quality.

User Preference: Easy Tabs ‑ Product Tabs or Visual Merchandiser?

The stark contrast in ratings clearly suggests that Easy Tabs ‑ Product Tabs is the preferred choice among users. The combination of stellar ratings and positive reviews indicates its superior functionality. The ability to offer organized information in an intuitive format seems to resonate better with users compared to the more visually focused but limited features of Visual Merchandiser.

Integration and Compatibility Comparison

Easy Tabs ‑ Product Tabs Integrations

Easy Tabs integrates smoothly with a range of popular review apps like Yotpo and Judge.me, among others. These integrations enhance the shopping experience by seamlessly incorporating reviews into product tabs, further increasing consumer confidence.

Visual Merchandiser Integrations

Visually Merchandiser does not mention any integrations, which can hinder its overall effectiveness. The lack of compatibility with other platforms or review tools reduces the app’s potential to drive conversions as compared to Easy Tabs.

Conclusion

While both Easy Tabs ‑ Product Tabs and Visual Merchandiser provide solid solutions for Shopify, Easy Tabs stands out with exceptional user ratings, robust features, and cost-effectiveness. Its ability to enhance customer engagement through organized product information makes it ideal for any business looking to improve their display strategy. In contrast, Visual Merchandiser’s lack of reviews and higher pricing may deter users seeking immediate impact.

Ultimately, Easy Tabs ‑ Product Tabs offers merchants a professional, budget-friendly option, making it a clear winner in the competitive landscape of product display apps for Shopify.